Thought that condom manufacturer’s core demographic were size obsessed, drunken, pub-goers and JLS fans? Well you were wrong – because according to this Trojan advert, the target audience for jonnies are actually horny dads hoping to get their end away on a third date. Shudders
Condom brand Trojan have just released this advert, which shows newly single dad in his 50s getting ‘third date’ sex advice from his children before his eldest son discretely pops a Trojan Bare Skin in his shirt pocket and slyly tells him to have a ‘good time’. It’s got to me one of the most stomach-churningly uncomfortable thirty seconds in advertising history but, if you're brave (and you haven’t already been sick after reading the above description) you can check it out here.
It’s not that I don’t get that older folk need to get their rocks off as well – after all, apparently a massive 85% of women aged between 48-73 now claim to be sexually active. Not only do I get it, I encourage it! You go girlfriends! It’s just that no one really wants to think about their parents having sex if they can possible avoid it, do they? Did the advert really need to burn the idea of dads ‘doing it’ onto my retina? It’s a bit unnecessary – especially considering the fact that I’m still convinced that I came from a stork, for God’s sake.
Follow Sophie on Twitter @sophiecullinane
This article originally appeared on The Debrief.