Scenting a wedding has evolved far beyond choosing a new perfume or cologne for the big day. Fragrance can come into play at every seminal moment you wish it to nowadays. From the luxurious bath oil a bride pours into her tub as she’s calming her nerves the night before, to the cologne that sits on the side of the sink, as the groom practices his speech in the mirror. The scent at a wedding can lock in a memory, whether for a bride, bridesmaid, or special guest.
At Jo Malone London – arguably the ultimate destination for wedding scenting - there’s a fragrance for everyone, and every wedding-related occasion. What could be more thoughtful, for example, than gifting your troupe of devoted bridesmaids a bottle of Peony & Blush Suede Cologne each? If you’re swerving the fanfare of a traditional wedding in favour of a low key exotic elopement, pack a Lime Basil & Mandarin Body Crème in your luggage. Or perhaps you want to set the scene for bridal preparations on the morning of your wedding - in which case light an English Pear & Freesia Home Candle before popping the champagne cork.
Eager to learn more about scenting your wedding? Grazia’s Head of Beauty, Joely Walker, is hosting a virtual event with Emma South, Jo Malone London’s Fragrance & Lifestyle Expert, on how to expertly scent your big day. Whether you’re newly engaged, in the throes of planning or simply want to learn more about the power of fragrance and gift giving, purchase your ticket here.