Yesterday it was revealed that a new one-off magazine, called Oh My Vlog had launched.
Aimed at teens and centered around 'web celebs' aka the Youtube 'Vloggers', the reaction online veered from the snooty 'Why would anyone want to read THAT', to the "OMG I feel so OLD." The target market were clearly pretty happy about it and got the magazine trending worldwide (of course).
Don't know your Tyler Oakley from your Alfie Deyes? We have put together a handy crib sheet with their key stats (by which we mean Twitter/Instagram/YouTube following). Meet the power vloggers below...
1. Zoella{
Zoe Elizabeth Sugg**,** aka Zoella, is a fashion/beauty vlogger and one of the big hitters of the vlogging world. She's only 25, and her debut novel, Girl Online broke the record for highest first-week sales of a first-time novel, ever, and she has her own beauty range, Zoella Beauty. She has 3.5 million Twitter followers, her Youtube channel has 8 million subscribers and her Instagram has 5.2 million followers. She's dating fellow Youtuber Alfie Deyes (Pointless Blog), and her brother is Joe Sugg, aka Thatcher Joe. She lives in Brighton.
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Zoella's younger brother, Joe Sugg runs Youtube channels ThatcherJoe, ThatcherJoeVlogs and ThatcherJoeGames. Specialising in funny videos and games, he has 4.9 million subscribers on his main account. He worked as a roof thatcher when he started vlogging, hence the name. He lives in an apartment with fellow YouTuber Caspar Lee, in London.
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Zoella's boyfriend Deyes launched his book The Pointless Book last September and was greeted by 8,000 fans at the launch. He is also a vlogger who specialises in funny videos - and his 4.3 million subscribers adore him.
4. Sprinkle of Glitter{
Louise Pentland, aka Sprinkle of Glitter, is BFFs with Zoella, and a hugely successful beauty vlogger in her own right, with 2.2 million subscribers. Like many of the vloggers on this list, she has a second Youtube channel - Sprinkle of Chatter, which is more about her personal life and showcases her chatty style. The mother is publishing a book, Sprinkle of Glitter Diary 2016: How to Have the Best Year of Your Life, and interviewed Ed Miliband during the general election.
5. Tanya Burr{
With her own book, Love,Tanya, make-up collection, and front row seat at fashion shows like Burberry, beauty vlogger Tanya is one of the most high profile Youtubers around. She has 3 million subscribers, and is engaged to vlogger Jim Chapman. Their wedding in September 2015 will be a social media sensation.** **
6. Beautycrush{
Beautycrush is otherwise known as Samantha Maria, a 25 year-old fashion and styling graduate from London. Starting her blog and Youtube channel in 2009, she now has 1.6 million subscribers, and her own clothing line, Novem & Knight, in the works. ****
7. Marcus Butler{
British Youtuber Marcus started his channel after uploading sports compilation mixes and BBC Radio 1 Live Lounge covers to the site - then his followers asked him to do his own videos. Building his fan base by doing things they asked - like wax his chest, dye his hair, get a fake tan and even wing walking on a plane - he now has 3.8 million subscribers.
8. Tyler Oakley{
American Youtuber Tyler has 7 million subscribers - but is also a podcaster, and TV personality. He also has his own clothing line, and has won two Teen Choice Awards. He uses his influence to campaign for gay rights and LBGT causes.
9. Caspar Lee{
Caspar is a South African vlogger who lives with Joe Suggs - and they're often in each other's videos. His prank-tastic vlogs are a huge hit with his 4.8 million subscribers. Lee was part of the 'YouTube Boyband' that raised money for Comic Relief. He has 2.8 million followers on Twitter and over 3 million on Instagram.