The struggle of waiting anxiously in a department store queue for a bra fitting is something most of us will have experienced at some point in our lives. From the awkward fifteen year old training bra right through to the pregnancy era, the task of getting your boobs measured never really increases on the fun scale.
Enter new Japanese app, which calls itself ChiChi (the Japanese slang for breasts) and claims to be able to forgo the faff and measure your cup size simply by placing your smartphone between your boobs.
The app, which uses an in-built sensor and camera to work out your measurements, is still in the trial process, with calls on it’s website for volunteers to test the tech’s accuracy.
The masterminds behind ChiChi claim that 80% of women are not wearing the correct bra size, and have invented the app to make the measuring process ‘easy’ and the results ‘exact’ for women everywhere.
However, the app has come under fire from a Japanese feminist group who branded it a ‘gimmick’ and claim that it is ‘something designed by men that women will have to pay for even though they don't really need it.’
Necessary or not, the app is due to be released for sale on the App store from the middle of January.
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This article originally appeared on The Debrief.