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All You Need To Know About Bumble: The Feminist Dating App

Blake Lively in Gossip Girl, 2011 © Getty

Bumble Partners With Spotify

Anything that eases the process of starting an initial conversation via a dating app is always welcomed. Forget fumbling with small talk about the terrible weather or weekend plans, with Bumble’s new collaboration you will be able to chat all things music.

‘The feminist dating app’ (a.k.a Bumble), is rolling out a scheme where you will be able to link your Spotify account with your dating profile. To start matching via your music taste you just need to update your Bumble app, and click the ‘connect to Spotify’ button in your settings. And it’s probably worth deleting that Spice Girls while you’re at it.

Earlier this year we caught up with Whitney Wolfe, co-founder of Tinder and founder of new dating app Bumble, to chat about how she found herself at the beginning of a business now worth a reported $1.5billion...


Here we relay all the info we acquired about her new venture; the dating app where women make the first move...

How it works

Bumble, like Tinder, is based on users assessing profile pictures of potential suitors who come up on their feed. They swipe right if they like the look of them, and left if they don't.

You can see how many friends you have in common with the person in question, if you are both connected to Facebook.

If there's a match – i.e. two people like each other – a speechbubble appears; you tap on it and start up a conversation.

Two hitches: 'you' have 24 hours to connect... and 'you' must be a woman.

Why can only women start the conversation?

Bumble aims to eradicate the 'damsel in distress' attitude, where women are seen as 'needing a man' to take the lead. It wants to enable women to be as confident in the dating sphere as are in their professional lives.

Ensuring women make the first move, Bumble believes, starts the future relationship off on a more even keel.

What about the women who lack confidence to speak first?

When everybody is forced to do something, you don't feel you're putting yourself out there. Whitney likens it to the scenario of being in a bar and locking eyes with a really cute guy. 'He's essentially insinuating he would like to talk to you. You've already been validated... he already liked you. His friend comes over and says: "Here, he wants you to have his number." And then he disappears. You have no choice but to reach out to him, or you'll never see him again. The app [takes] all of [the] pressure and responsibility and expectation away.

What about the LGBT community?

Either party can speak first. Neither have to clarify or define their sexuality, they merely tick a box in their profile that they're interested in men, women or both. The app will then recalibrate to accommodate their interests.

They recently launched a BFF feature. What's that all about?

Bumble's BFF feature is to enable users to find friends... We know what you're thinking, you've already got a BFF. Well... what happens if you move to a new city, or a new part of town? The friend-finding feature enables users to meet new people nearby, to share experiences with.

The added bonus of this means you can join Bumble, even if you have no interest in the dating side of the app (the two features are colour-coded so there's no confusion!)

Why is it called Bumble?

The name came from ideas around a bee hive - a society that is extremely respectful and works well together. Whitney loved the fact there was a Queen Bee involved...

How much is it to download?

The app is free. That said, it is working on, what Whitney calls, their 'monetiseation road map'. She assures us it will only add value.

How many users does Bumble have?

Currently it has over 3 million. It acquires roughly 25,000 new users per day.

How quickly is it expected to expand?

'We don't need a trillion people today,' Whitney says. 'Let's just make sure we are providing value to the users that are joining.

'If you're on an app with 5 people and all 5 of those people are guys that you are potentially interested in, I consider that a valuable group of people. If you're on an app with 500 people, and not one of those people would you'd want anything to do with, what does the quantity do? It does nothing. So we're really trying to control the growth, slow and steady.'

It's fickle though, isn't it, starting off a romance judging someone on their looks?

Whitney totaly disagrees. 'On Bumble we've incorporated your job and your school – if you're at a bar or a nightclub, nobody has anything written in their head. You know nothing about that person except for how they look. Genuinely. I know more about you from Bumble than I do just meeting you at a bar. I see your job, your education [and] those are the first conversational starters. Those are the kind of kick-off points of the majority of conversations.

Finally, what's Bumble's idea of a great date is...

In the wider context of 'dates', Whitney said: 'Someone might wanna go and sit and drink wine and eat cheese – I would like to do that.'

So would we...