Mattel’s Game Developer Barbie Is Finally A Step In The Right Direction

Goodbye Pink Laptop, Hello Coding Expert Barbie

Mattel's Game Developer Barbie Is Finally A Step In The Right Direction

by Ruby Norris |
Published on

With the release of Computer Engineer Barbie in 2014, Mattel offered a glimmer of hope that Barbie would put one of her 150 jobs to use and represent women in a traditionally male dominated field. However, bitter disappointment ensued after the accompanying book turned out to be full of sexist undertones and saw Barbie responsible for a computer virus that erased her all of her friend Skipper’s homework and music files. Barbie’s punishment? A playful pillow fight. Right…

This time however, Mattel’s latest incarnation of this All-American girl sees Barbie as a game developer, with a whole team of tech support behind her. Gone are the pink laptop, pink headset and skimpy outfits as Game Developer Barbie sports glasses, red hair and a realistic computer and desk set-up complete with authentic codes on screen.

GamerBarbie_Embed_Matel

There’s hope that this new doll and accompanying story will encourage more young girls to consider game developing as a viable career option and inspire and encourage young people to learn coding, regardless of their gender.

You go Barbie, go code the hell out of that game!

**Like this? Then you might also be interested in: **

5 Ways To Wear Pink This Summer Without Looking Like Barbie

Meet The Women Who Live Their Lives As Real Life Disney Princesses

Slut-Shaming Taylor Swift Just Undoes All Our Hard Work For Sexual Equality

Follow Ruby on Twitter @Roobzie

This article originally appeared on The Debrief.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us