After months of teasing it, Kim Kardashian has finally launched her new website.
Giving us an insight into every aspect of the Kardashian-West lifestyle, it's into beauty, style, Q&A, behind the scenes and obsessed. In case you're wondering she's 'obsessed' with bubble baths and super-hydrating moisturisers, right now.
The Q&A channel is yet to be populated, but there is content across the other channels, including a makeup video in collaboration with her makeup artist Mario Dedivanovic, which shows you how to strobe - Kardashian-style.
There's a catch though: some of the content, including the tutorials with Kim's glam squad, are locked unless you subscribe for a cost of $2.99 a month. She's nothing if not a shrewd business woman.
However, there is some content you can peruse from free, including a shop the look for North West's casual style, which is a hybrid of her mum's Marc Jacob's jewellery, high street leggings from River Island and a Peas & Queues sweater. Kim calls it her 'edgy NYC' look, and she's right - it is pretty edgy for a toddler.
There's also a baby diary so we can stay up to day on the movements of baby no. 2. It's the size of a banana right now, FYI.
Take a peek at the website for yourself here.
Earlier we wrote...
She's already got her own coffee table book (of selfies, natch), a string of Dash fashion stores and a beauty line with her sisters, but with a captive audience of 37.8 million Instagram followers (and rising), it seems Kim Kardashian has plenty more to offer her fans. Kim's next step in growing her personal brand is a new website, which she announced this morning via Instagram - well, of course.
But doesn't she already have one, you ask? Yup, but this new home for all things Kim is branded with her married name. That'd be KimKardashianWest.com.
So, will this simply be the new home for her existing site or the start of a whole new Kardashian-West venture?
Here's five predictions for what KKW.com could be all about.
1. A selfie stream
She's already dedicated her book Selfish to her selfies, so a website exclusively showcasing her close-ups could be the next step.
2. A motherhood bible
Blake Lively has Preserve, Gwyneth Paltrow has Goop, surely Kim K needs a channel to fill us in on her sassy approach to maternitywear and motherhood?
3. A blog for her think pieces
Kim loves a Twitter rant, but those 140 characters are pretty limiting. We predict some long-form musings from Kim could be on the cards, especially after she got a taste for talking politics at this week's Commonwealth Club Innovation Lab talk in San Francisco. And after seeing Taylor Swift transform the music industry with her open letter to Apple on Tumblr, who wouldn't want to follow suit?
4. A beauty vlog
People can't get enough of Kardashian inspired beauty tutorials, so perhaps it's time Kim hopped on the beauty vlogging bandwagon and give the people what they want. There could be guest appearance from her sisters, plenty of #Beautyhaul posts and even some baking might go down, a la the likes of Zoella and Tanya Burr.
5. A 24-hour Kim show
We already have KUWTKs as a portal into the lives of the Kardashian clan as well as countless social media feeds, but a live stream of Kim and Kanye's escapades would be pretty revealing... Though hopefully not too revealing.