Ok, so we’re not fully sold on the idea of Google Glass - and the beginning of this viral video really does seem like an advert for the product* - but you have got to watch this video. And watch it right through to the end. Telling the story of the average day in the life of a tech-savvy woman, it ends in - warning - a very abrupt, horrifying way. There is a disgustingly obvious point to be made and this video makes it even clearer. As clear as glass, you might say.
*it's totally not. The video was put together by a team of creatives as part of International Women's Day and was nothing to do with Google or its products. It's just the only company that makes computer glasses.
Follow Sophie on Twitter @sophwilkinson
This article originally appeared on The Debrief.