If you’ve been on Snapchat recently, you’ll know that things are looking a little different. If you swiped right, where your friends’ stories used to be you will have found Snapchat’s new ‘Discover’ page, featuring content from media publishers and celebrities. To find your friends’ stories, you will have had to swipe left, where they now sit interspersed within your direct messages. And if you’re anything like the million people who have signed a petition urging Snapchat to reverse this madness, you will have found the change confusing and disorienting
The redesign is Snapchat’s attempt to make the app ‘more personal’, creating a clear divide between your social interaction with your friends, and the content you consume from brands, celebrities and media outlets. In a 60-second video, co-founder Evan Spiegel explained: ‘your friends aren’t content, they’re relationships, that’s why today we’re separating the social from the media’.
Snapchat isn’t the first to make a change like this, with Facebook recently introducing an algorithm that prioritises posts from friends and family over branded content. And in an age in which advertisers seem to be penetrating every aspect of our lives, and in which the real and the virtual are becoming increasingly blurred, they’re probably for the best.
Well-intentioned as it may be, however, from a user-interface point of view, Snapchat’s redesign is a bit of a nightmare. Angry Snapchatters have taken to Twitter to express their dislike of the update:
Equally unhappy are the celebrities who have found themselves demoted to the realm of media content. After asking her followers what they thought of the update, Kylie Jenner admitted she agreed with the haters:
Chrissy Teigan also isn't a fan:
Maybe if Snapchat won't listen to the 1,024,180 (a number that's rapidly rising) people who have signed the petition to reverse the update, they'll listen to Chrissy Teigen. We can only hope.
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This article originally appeared on The Debrief.