How I Make It Work: Tobi Oredein On Founding The Black Ballad For Women Of Colour

She's bringing diversity to mainstream media.


by Debrief Staff |

Frustrated by the lack of diversity in mainstream media, Tobi Oredein took matters into her own hands. She started a subscription-based platform for women of colour, The Black Ballad. It’s early days, she says, but she’s aiming high and hopes to one day rival the likes of Ebony.

To get this far, Tobi has had to confront one of her least favourite things head on: money and budgeting. She says her dad encouraged her to manage bills and budgets from a young age and she’s always done her best, but starting a business has really put these skills to the test.

Watch out interview with Tobi below:

Tobi thinks there’s more pressure on young woman than ever when it comes to our finances and it’s coming from an unlikely place. ‘Social media’ she says ‘makes people feel they need to spend, spend, spend so they can be seen a certain way. It looks like everyone is on holiday all the time, getting new clothes all the time, buying cars etc…it puts pressure on us all.’ She says she tries not to pay too much attention to what other people have, or appear to have, and focuses on what she needs day to day.

There’s no doubt that talking about money is still a massive taboo for many women. Indeed, last year research found that over half of women aged 18-34 are uncomfortable talking about money. In fact, 40% of women would find it easier to discuss politics with friends over money, closely followed by religion (35%) and sex (30%). Tobi thinks if we can get over our squeamishness about money and master it then we can do anything.

Whatever your money goals are, FSCS has an easy tool that will help you find out how much money you could save now and for your future. It's completely free and will show you how you could manage your money better in seconds. FSCS are the people who protect your money for free, from £1 up to £85,000 in UK banks and building societies and credit unions.

Like This? You Might Be Interested In:

How I Make It Work: Hester Lonergan On Founding A Porridge Business

How I Did It: Nellie Eden And Claire Burnham On Starting Their Creative Agency Babyface

How I Did It: Scarlett Dixon On Becoming A Full-Time Digital Influencer

This article originally appeared on The Debrief.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us