So… you might want to delete every single picture of you at a festival right about now. OK, so not every picture (especially not the one of you on top of that guy’s shoulder rocking a seriously cool floral crown while singing to Mick Jagger, are you crazy?). But you might want to know that a Sydney law film is using Facebook’s targeted advertising to catch the attention of first-time drug users.
How is that even legal, right?
The law firm,
, sent a stock image of a person cutting lines of coke onto Facebook feeds across Australia with the caption: ‘Busted with possession or supply of drugs at Field Day? Call Sydney’s best drug lawyers!’ (FYI, Field Day is an Australian New Year’s Day festival targeted by police due to its crazy drug culture).
If that doesn’t scare the shit out of you (and also weirdly remind you of Saul Goodman from Breaking Bad), then I don’t know what will?
After last year’s nightmare of leaked iCloud pictures victimising celebrities such as Jennifer Lawrence, Kate Upton and Kirsten Dunst, this should surely be deemed as an invasion of privacy?
The principal lawyer at the firm, Adam Ly, said that the company had always considered itself ‘a progressive law firm, who likes to think outside the square, but within the ethical boundaries’.
Just so you know, this is a law firm that uses memes and news stories on its Facebook page to relate to a younger clientele. Whatever next? Will we be ‘liking’ Instagram photos of lawyers in the courtroom doing selfies with the jury just like Ellen DeGeneres at the Oscars?
The firm admits to using the adverts to attract first-time offenders who have been caught using drugs while at music festivals.
‘These people have made a big mistake (and generally don’t make it again). They deserve to be given a second chance,’ Ly said.
Despite saying that his law film does not encourage illegal drug use or actively target drug users, he does say: ‘Everybody has the right to the best legal representation at an affordable price’. And what do you know, his law firm turns outs to be the best one to represent you. Shocker.
While we might be a more ‘connected generation’ than our parents in terms of social media, it hardly means we want to be seeing Facebook adverts for lawyers, mortgages, pensions or whatever else might creep into our Facebook feeds.
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This article originally appeared on The Debrief.