Whether you have a baby on the way or a toddler already keeping you busy, those first years of parenthood are a heady mix of magical moments and total chaos. Most new parents are generally functioning somewhere between super tired and completely exhausted. And we are all wondering if we are getting it right.
Much as it is a wonderful time, being a new parent or doing it again can be a tough gig. Yes, our tiny little humans are adorable, and we couldn’t be any more in love with them, but wow, they are demanding. And boy do they seem to need a lot of stuff.
If only there were a club, a kind of hub for us newbies with newbies. A place where we could share experiences, support one another, find some expert insight, and maybe even get a few exclusive discounts on all the bits and pieces our babies need. Perks for parents, we’d be down for that.
Well, M&S has launched just that. Welcome to the parent hood, a community for parents and parents-to-be that brings together the very best of baby from M&S, recognising and celebrating the big and small moments in pregnancy and throughout the baby's first two years. This is why we love M&S.
Join the parent hood, and not only can you expect treats and rewards, but you’ll also receive exclusive offers on clothing for baby and parent, as well as on food and beauty products too.
There are events and community meet-ups too, including café mornings every Tuesday from 9.30am to 11.30am in participating stores from September, where there’s free cake to be had when you buy a drink* (and we know M&S do good cake). Getting out and about with or without your child is important; it can do wonders for our wellbeing and mental health, and we all benefit from a bit of fresh air.
The parent hood is a great club to be part of; it’s full of wonderful things. If you get a precious five minutes to yourself, you can access expert guidance and inspirational content online. It’s all developed by M&S’ in-house specialists and partners and includes a library of need-to-read articles. This curated and compelling content covers a wide range of topics. Parents-to-be can be supported ahead of their new arrival with guidance on everything from birthing bag essentials to maternity bras and bump-friendly style. There are self-care tips for those early days, and then as baby grows, there’s info on weaning and baby-friendly recipes, toys that encourage sensory development, and first-step support.
One of the greatest joys is that you can save a small fortune through exclusive offers tailored to every baby's age and stage. Parents can benefit too with savings on nursing bras, skincare, and baby bedding, as well as specialist brands like Mamas & Papas, Pampers, Piccolo and beauty brand Bloom & Blossom. As a member, you can save up to £250 a year. You can even get 10% off babygrows for 12 months with the M&S Parent Pledge.
The parent hood is an essential destination for all your parent and baby needs. So, if you are in the club, join the club. It’s free to sign up.
To discover more, visit the parent hood on the M&S website - www.marksandspencer.com/the-parent-hood
*With the purchase of a drink, see in store for details.