Meet ‘The Mummy Concierge’ Sourcing Baby Stylists, Organising Hospital Photo Shoots And Even Creating Names For Elite Parents

'Pregnancy is the biggest event of these women’s lives and they want it to be perfect. So, they hire me,' says Mummy Concierge Tiffany Norris.

Tiffany Norris / The Mummy Concierge

by Grazia Contributor |
Updated on

What do you do if you are newly pregnant but are too busy to troop around Harrods looking for baby kit? Or don’t know what you should be doing each trimester?

Determined to maintain their jet-set lifestyle post-pregnancy, wealthy socialites are seeking the advice of maternity guru Tiffany Norris, aka The Mummy Concierge. Tiffany runs an elite service to help pregnant and new mums with everything to do with parenthood.

'Hiring the Mummy Concierge was a no brainer to me,' explains Lauren Devonshire, a new mummy of baby Fenella. 'Tiffany was there to deal with all my pregnancy dramas and meltdowns – hiring her is essentially like having a baby expert on tap.'

Tiffany Norris / The Mummy Concierge
Tiffany tests out a new pram for a mum-to-be ©Tiffany Norris / The Mummy Concierge

Tiffany's job includes everything from 'baby kit boot camp' shopping trips (in which she'll take clients to high-end stores like Harvey Nichols to buy everything they need for their hospital bags), to finding stylists to help her mums-to-be dress their bumps. In short, she will micromanage every last aspect of your pregnancy.

Celebrity Mummy and socialite Tabitha Willet, who had her first baby with Prince Harry's pal Fraser Carruthers last year, worked with Tiffany when it came to prepping. 'Tiffany’s care and initiative is just so lovely,' she gushed. 'She has been an incredibly valuable asset on my journey to motherhood.'

With maternity concierge the latest buzz word for the super-rich, Tiffany has encountered some rather ‘lavish’ request from her clients. Customising baby gift lists, pre-interviewing maternity nurses, baby proofing holiday villas and sourcing stylists all feature on Tiffany's list of services – attracting high-profile clients in both the public eye and royal circles.

I arranged a group of experts - from linguists to branding experts – and we devised a name that we are certain no other child has.

'Within months of launching my business I had a waiting list of high profile Mummy’s-to-be desperate for my help. I was flown to Dubai first class for one client so that I could babyproof her holiday home out there. I was essentially flown thousands of miles just to make sure their luxury villa was filled with the latest must have toys, interview holiday nannies and arrange a daily “holiday wardrobe” for the baby.'

As the most high-profile maternity concierge in London, Tiffany is accustomed to outlandish requests. 'I’ve even been asked to come up with a unique baby name for one of my couples,' she explains. 'They were adamant that they didn’t want their baby to have a name that someone else in their class might have when they got older. In order to achieve this, I arranged a group of experts - from linguists to branding experts – and we devised a name that we are certain no other child has.' Tiffany cannot reveal the name until the baby is born later this year.

Tiffany, whose rolodex would be the envy of many Hollywood producers, also runs regular 'Mummy Masterclasses' where she calls in a team of experts to advise on everything from pregnancy onwards — the birth, breast-feeding, baby food, baby sign language and so on — and guides her client through the UK’s amazing jumble of luxury baby shops and maternity boutiques. 'I recently arranged a photoshoot in a private maternity hospital for one of my clients,’ she explains. 'We had a hair stylist, makeup artist and photographer to capture photos of mother and baby seconds after she was born. The photos were incredible.'

Tiffany Norris / The Mummy Concierge
©Tiffany Norris / The Mummy Concierge

So why do parents-to-be need a Mummy Concierge? 'It’s the same type of service you might expect from a high-end hotel concierge,' explains Felicity Adderall, one of Tiffany’s clients. 'Just as you wouldn’t give a second thought to asking a concierge at The Connaught or Soho House to book an impossible-to-find table at a trendy restaurant, today’s stylish mothers want someone who can take the pressure off during pregnancy. Tiffany knows everything there is to know about pregnancy and babies – she ticks everything off your to do list so that you can enjoy your pregnancy and your baby. '

Tiffany begins by assessing her expectant parents' lifestyle, personal tastes and budget. 'Once their needs have been established, I will make recommendations in a wide range of services. These include: baby kit must haves, obstetrician recommendations, nursery design and post-partum support.' And for those who want that little bit more she can arrange private chefs for those first few days after the birth, Lego therapists for toddlers and source hand-painted baby cots with the family crest on.

Tiffany Norris / The Mummy Concierge
Tiffany tests out a ski-buggy for a new mum. ©Tiffany Norris / The Mummy Concierge

'I think the reason hiring a mummy concierge has become popular is because the majority of women are giving birth at a later age when they are already professionally successful,' Tiffany explains. 'They are good at what they doing in their work and social life, but are suddenly anxious that they are not going to be good at parenting. In fact, a lot of my clients are terrified. It’s a huge life change. They are essentially looking for someone to hold their hand throughout the process. Pregnancy is the biggest event of these women’s lives and they want it to be perfect. So, they hire me…'

Tiffany can be found at www.themummyconcierge.com and on Instagram @MummyConceiergeHQ.

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