‘Keep Life Moving’. Yes yes, I know. It sounds like an S Club 7 song. But I can tell you it means... well, actually, I can’t. I’ve got no idea. All I know is that it’s the Government’s new slogan, to replace the crystal clear 'Hands, Face, Space', which I can only imagine meant we should slap our face with our hands every time a billionaire fires himself into space.
But this slogan is different. This one is obvious. We just need to keep it moving along! No don’t ask me in which direction. At a guess, towards the nightclubs? Dancing and carefree abandon is the essence of life, after all. Although, this instruction doesn’t feel very fair at a time when 1.7million of us are isolating. Or maybe they meant keep life moving back towards our homes, as so many of us are getting pinged. Although the only thing moving around my home after 16 months inside is piles of dirty washing.
Perhaps they meant for us to take it literally and keep life really moving along and scamper on towards our deathbeds; stop dilly dallying. Their decision to go ahead with ‘Freedom Day’ while cases are soaring would suggest that’s what they mean, too. So Keep Life Moving, like lemmings falling headfirst off a cliff. This way it would do the Government a favour; less of us around to remember the mess they’ve created the better, really. Perhaps it’s Boris positioning himself nicely for the next election.
Perhaps they meant for us to take it literally and keep life really moving along and scamper on towards our deathbeds; stop dilly dallying.
Keep Life Moving was presented by Downing Street today as a slogan that 'emphasises the need to continue to progress cautiously' as England lifts Covid restrictions. But I’m not the only one completely confused. Many on social media were also trying to decipher which direction we should be going in, considering we're currently speeding head first into lockdown.. 3? 4? I've lost count.
The Telegraph pointed out the slogan comes ‘despite pingdemic crisis’. Keir Starmer said of it today at PMQ’s: ‘The PM has a new three-word slogan: "Keep Life Moving". You couldn't make it up. There's only three words this PM needs to focus on: "Get A Grip".’
Dr Shola Mos-Shogbamim felt similarly: ‘Boris Johnson can kiss my royal chuddy with his new "Keep Life Moving" bullshit,' she wrote on Twitter. 'How tone deaf, dismissive & disrespectful when he & his cabinet of incompetents didn't adhere to any slogan! Entire nation should Get A Grip like Keir Starmer told him at #PMQs. Get rid of Johnson!’
Here's what Twitter thought:
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