When I became a mum for the first time I went through so many eye-opening (and eye-watering) moments. But nothing could have prepared me for the astonishing amount of baby paraphernalia we accumulated in the first few weeks and months.
We were so grateful for all the love our friends and family showed our babies, but dismayed at how many gifts were duplicated or weren’t used.
For years, couples have sent their loved ones a wedding giftlist ahead of their big day. If it works for weddings, I thought why shouldn’t it work for new babies, birthdays and Christmas? That’s why I co-founded Little Wishlist – a free giftlist registry that helps everyone get the gifts they want and need.
READ MORE: 21 Gifts Every New Parent Will Be Thrilled With… And That You Might Not Have Thought Of
Depressingly, an estimated £5 billion-worth of unwanted presents are given during just the festive season, and more than half us will receive at least one unwanted gift. If we’re serious about reducing this huge amount of waste, it’s time we challenge the stigma around asking for specific gifts.
Some might see this as presumptive, but I’d argue now is the time to change how we give gifts, and here are seven reasons why it’s rude not to make an online wishlistwhen there's a new baby, a birthday or Christmas on the horizon...
Gift-giving has never been easy...
But throw in a global pandemic, and WFH, and nipping to the shops after work has become even more difficult. Online shopping has become the way forward for busy families and, in our current locked-down circumstances, it’s becoming more necessary than ever.
It's low-stress... for everyone
It’s been a particularly tough and anxious year for parents, with pressures coming from all angles. But finding that perfect present doesn’t have to be another thing to stress about. A wishlist will give your overworked aunt or cash-strapped cousin one less thing to worry about.
We need to cut waste. Now.
Anyone who's had to sort the aftermath of a children's birthday party knows that they can be inherently wasteful exercises and, if David Attenborough’s documentaries have taught us anything, there’s no time to lose in cutting the waste we produce. We each have a personal responsibility to reduce what ends up in landfill. A wishlist will mean your children will only receive presents they’re genuinely going to love and use.
Nobody wants three of the same Jellycat
Receiving the same present multiple times seems to be a rite of passage for new parents. But Little Wishlist lets users mark which items have already been purchased, so you’ll never again be stuck with three copies of the same bedtime story book or Jellycat stuffed toy. Plus, we’ve spent lockdown getting rid of all the clutter - nobody wants to refill all those cleared out cupboards.
It clears up the etiquette
Present etiquette is a minefield. Some people are extravagant and others might seem a little bit stingy. Save your loved ones money and any potential embarrassment, and give them a range of price options and types of gifts that you know will go down well with your little ones - and not end up in the dreaded re-gift pile!
You can buy from small businesses
Most of us already know about creating wishlists through larger retailers, but do you really want to keep boosting Amazon’s profits? Little Wishlist lets you add any item from any store, so you can show your support for smaller retailers and independent brands, who particularly need our business this year.
It simplifies everything
It can be hard to keep track of who you’ve dropped present hints to. A wishlist, where your loved ones can mark off what they’ve bought you, will mean you can easily track who’s bought what. And that’s going to make sending out thank-you cards easier than ever.
So instead of spending the next month worrying about finding the right present, why not focus on quality over quantity, and take comfort in the fact you’re doing your bit to protect the planet too.
Julia Boullemier is the co-founder of Little Wishlist****__**
Looking for some inspiration? Why not peruse our Christening Gift Guide?
Christening Gift Guide 2022
Classico Grande, £9.99
For a healthier alternative to Prosecco, (with no hangover guaranteed), pop open this bottle from Lyres. We were surprised at just how much it tasted like a refreshing sparkling wine, and, at under £10, is the perfect super-affordable gift.
Baies Room Spray, £50
Babies (and kids for that matter) might look sweet, but they come with some extraordinary scents. So may we recommend this cult room spray by Diptyque. A sweet combination of roses and blackcurrant leaves – it not only smells the part but really fills the room and lingers too.
Aesop, The Advocate, £77
Spoil tired parents with this unisex body set from Aesop. They can expect clean, super-soft, hands and body, scented with a divine citrusy, woody scent.
Personalised Christening Story Book, £20.95
Give them a book they will treasure forever – not least because it's about them! This personalised book is filled with gorgeous illustrations of a squirrel family and tells the story of the baby critter's Christening.
Peach Daisy Baby Booties And Bonnet, £25
Welcome in spring with these ridiculously sweet baby booties and bonnet. And as they fit ages 0-6 months, you'll have plenty of time to nail the perfect Insta grid post.
Personalised Bone China Plate, £19.99
For a special keepsake, look no further than this personalised plate from Getting Personal. Whether they choose to display this sweet little plate or eat off it, it's bound to be a firm favourite.
Charlotte Tilbury’s Magic Icons set, £80
Treat mum to a few of Charlotte Tilbury's all-star products including the miraculous Magic Cream, Push Up Lashes mascara and Matte Revolution lipstick.
Small Birth Flower Necklace, £89
This sweet little necklace comes with a choice of 12 birth flowers and would make a very special gift for either baby or mum. And with free engraving on the reverse, this necklace is a winner.
Rose Scented Candle Diptyque, £51
For an alternative to the usual baby fair, treat the parents to this indulgent candle from Diptyque. Scented with fresh roses, this candle evokes the aroma of an English country garden and burns for up to 60 hours.
Ricemoon Music Mobile, £26.50
Ricemoon is the perfect little guy to hang above a baby's bed. His serene little face is calming in itself, but you can also pull on his little sun and he will play a gentle, calming melody to soothe little ones to sleep.
Rabbit Comforters, £12
Introducing their baby's new best friend… These sweet rabbit comforters make for a very affordable little gift. And for an extra £5 you can personalise their super-soft ears.
Knitted Baby Booties, £14.99
Keep tiny little toes warm and toastie with these sweet, knitted baby booties.
The Story of You, a Baby Memory Book in Lavender Blush, £30
Help them keep track of all those important first memories with this gorgeous book from Meminio. Comprising a family tree to fill in, space for photos and 50 pages to fill with memories, this is one keepsake they will treasure forever.
The Personalised Champagne & Chocolate Gift Box, £78
Fortnum & Mason is the go-to place for luxury gifts, and what more could the new parents want than some chocolate truffles and champers? We love that the champagne bottle label can be personalised to add your very own christening thoughtful message.
Fortnum's X Rosie Sugden Cashmere Baby Bonnet, Booties & Blanket, Camel, £230
For the ultimate luxe gift, this camel coloured, cashmere set is just the ticket. Comprising a cute bobble hat with pink contrasting bobble and all-important ties, the sweetest baby booties and the snuggliest blanket in the world, this is one special present.
Child’s Silver Expanding Bangle, £42
We gasped when we set eyes on this gorgeous little bangle for it was one of the sweetest, tiniest baby things we had ever seen. If you are looking for a piece of jewellery for the little one, then may we recommend this expanding bangle with 'Goudy Old' font. It's an heirloom in the making.
Treasure Baby Gift Box - Pink, £39
Beautifully presented, this box of gifts includes everything the new arrival needs. Containing a muslin square, a soft toy, a small photo frame and a hanging door plaque, we can't think of a more thoughtful gift for your next christening.
SnuzCloud Baby Sleep Aid, £29.95
This brilliant gadget plays your choice of four soothing sounds (heartbeat, pink noise, lullaby and waterfall) with that all-important adjustable volume, and has two comforting light options (calming pink and soft white). The gift of their baby's sleep is one hell of a gift!