The world of pop has long awaited a woman like Dua Lipa. And there’s a reason why her songs and the painstakingly cool music videos that follow dominate YouTube and Spotify plays.
The video for IDGAF, Dua’s latest single from her self-titled debut album, reached 10 million views in it’s first 48 hours which is both insane and not all that surprising. The song, which is as defiantly relatable as New Rules and too catchy for it’s own good, is all about going through a breakup, sure. But beneath the surface it’s really all about self empowerment.
In the music video we meet two Duas – a stronger, more confident Dua dressed in a blue suit, coordinating crop top and a pair of white Addias Superstars; and Dua’s alter ego who’s dressed exactly the same only her outfit is orange.
Each Dua is backed by a girl gang of dancers, much like in the New Rules video, all dressed exactly the same. We watch the two sides to her dance battle it out and eventually reconcile in a physical interpretation of the internal struggle so many of us go through before reaching that final cathartic ‘I Don’t Give A Fuck’ stage of moving on.
WATCH: Dua Lipa’s New Video For ‘IDGAF’
'The #IDGAFMusicVideo was the toughest and most challenging video to film', Dua tweeted on Friday. '[It] took us 22hours to shoot starting at 6am and finishing at 4am the day after but the most rewarding. I am so proud and lucky. Thank you for your love'.
Elsewhere in the biz, not long after being announced Spotify's most streamed woman in music of 2017 andearlier becoming the first solo female number 1 since Adele, Dua Lipa has also gone and broken a BRIT Awards nomination record.
Over the weekend the nominees were announced for this year's BRITs and Dua became the first female solo artist to receive five nominations in a single year. She made history for being up for best album, best single, best video, best female and breakthrough awards. How's that for an incredible accomplishment?!
Just when we thought last year had been insane for Dua Lipa, it looks like 2018's going to be even bigger and it's safe to say everyone's pretty excited to see what happens next.
Read More: 20 Years Of Jennifer Lopez Being Really Bloody Great
The Debrief Jennifer Lopez
1 of 37Second Chances, 1993
Meet Jennifer Lopez in a TV series about
2 of 37Money Train, 1995
3 of 37Anaconda, 1997
4 of 37U-Turn, 1997
5 of 37Out of Sight, 1998
6 of 37Waiting For Tonight, 1999
7 of 37If You Had My Love, 1999
8 of 37MTV Music Awards, 1998
9 of 37Love Don't Cost A Thing, 2000
10 of 37The Cell, 2000
11 of 37MTV Music Awards, 2000
12 of 37Ain't It Funny, 2001
13 of 37Play, 2001
14 of 37The Wedding Planner, 2001
15 of 37I'm Real, 2001
16 of 37Enough, 2002
17 of 37Jenny From The Block, 2002
18 of 37Maid In Manhatten, 2002
19 of 37I'm Gonna Be Alright, 2002
20 of 37All I Have, 2002
21 of 37I'm Glad, 2003
22 of 37Gigilli, 2003
23 of 37Shall We Dance, 2004
24 of 37Monster In Law, 2005
25 of 37NRJ Music Awards, 2005
26 of 37An Unfinished Life, 2005
27 of 37Get Right, 2005
28 of 37El Cantante, 2005
29 of 37The Back Up Plan, 2009
30 of 37I'm Into You, 2011
31 of 37On The Floor, 2011
32 of 37Parker, 2013
33 of 37Human Rights National Dinner, 2013
34 of 37American Idol, 2014
35 of 37Booty, 2014
36 of 37The Boy Next Door, 2015
37 of 37Shades Of Blue, 2016
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This article originally appeared on The Debrief.