Another day, another study revealing how women are judged by their looks...
According to research conducted by Abertay University in Dundee, women who wear too much make-up at work are deemed less likely to be good leaders compared to those who don't.
The study presented participants with sixteen sets of images, each set showing a picture of a woman made-up as if for a night out (partially enhanced by computer software) and another picture of the same woman bare-faced.
The male and female respondents were then asked to asses which they viewed as the better leader. And the results showed that the women with make-up were generally viewed less positively as leaders.
Ironically, the findings contradicted previous work in the field which suggested that made-up women were seen to be more 'dominant'.
As study leader Dr Christopher Watkins of Abertay’s Division of Psychology says in The Daily TelegraphThe Daily Telegraph: 'This research follows previous work in this area, which suggests that wearing makeup enhances how dominant a woman looks.
'While the previous findings suggest that we are inclined to show some deference to a woman with a good looking face, our new research suggests that makeup does not enhance a woman’s dominance by benefitting how we evaluate her in a leadership role.'
The study's findings also contracted research conducted in 2016 by sociologists Jaclyn Wong and Andrew Penner, which uncovered that women who groom – i.e. spend their hard-earned wages on blow dries, manicures and make-up – earn more money than those who don't.
Hmm, so let us get this straight... According to the aforementioned research, women who wear make-up will not only be perceived as 'dominant' but they will also earn more money. However if they have aspirations to be effective leaders, well, they can wave those ambitions goodbye.
To make-up or not to make-up? The choices we women face today...
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