A plastic surgery clinic has been accused of misusing Kate Middleton's picture to promote face lifts.
Dr Gabriela Clinic shared an image of the Duchess of Cambridge at a glamorous evening event from 2012 alongside another taken two years later at Wimbledon, where Kate wore a natural make-up look.
The post was shared along with the misleading caption, 'Imagination of natural look. We are doing procedures that you look like fresh you.'
After the post caused a backlash amongst followers and reportedly Buckingham Palace, it was quickly deleted.
The London-based practise counts Sarah Ferguson as a customer, after she admitted to having Botox, two types of face-lift and stem cell therapy there.
The clinic regularly share images of the Duchess of York on their social media, praising her openness about the work she's had done.
In a post from last month, the clinic shared an image of Fergie with all of the procedures she has had done clearly pointed out. Alongside the picture, the surgery wrote, 'Amazing woman Sarah Ferguson is talking to Daily Mail about skin health at 60!
'We are all tired of all celebrities talking about diet and yoga for good, healthy look.'
The Queens' former communications secretary Ingrid Seward has commented on the clinic's actions, telling The Mirror, "What is so blatantly awful in using these images is that prospective clients may be inclined to think that Kate has had a laser facelift or other treatment from this company when she most certainly has not.
“This appears to be a very ill-thought-out campaign by one of the many, many skin doctors that set themselves up in Harley Street."