If you'd said a decade ago that people all over the world would spend their evenings watching someone else cleaning their house, we'd have laughed in your face. But you'd also have been legitimately psychic because in 2019, being a 'cleanfluencer' is a way to make a living. And not a shabby one, either.
In 2018, over 2.1 million sponsored posts went up on Instagram and refreshingly, unlike other industries where men take home the biggest pay cheques, women were responsible for 84.6%
According to an investigation by End Of Tenancy Cleaning London (wonder what they do?) Mrs Hinch brings in an average of £5.9K PER POST. Which is gloriously depressing to those of us who post on the reg for nothing but a scattering of likes and a heart eyes emoji from our most diligent best friend.
The £5.9K per post makes Mrs Hinch the highest earning cleanfluencer in the UK, though her income pales in significance next to the earnings of Marie Kondo who apparently makes £6.8K every time she posts on the grid.
The next highest earning cleaning influencers are quite a way behind but still doing well for themselves. Lynsey (aka the Queen of Clean) pulls in £504 per post and Gemma Bray (who goes by Organised Mum) is worth £539 for each of hers.
End of Tenancy Cleaning London worked out this data but using the Instagram Money Calculator. If you want to kill an hour or two of your life you can put in the handle of anyone you follow and work out how much their posts are work. Mine, if you were wondering, are valued at an extremely exciting £16.
Who knew that having a really clean loo could be your meal ticket?
Mrs Hinch's favourite cleaning products
![Mrs Hinch's favourite cleaning products](https://images.bauerhosting.com/legacy/media/5c37/2a65/6602/5921/0e83/d952/61fWFnIWEwL._SL1080_.jpg?auto=format&w=1440&q=80)
Mrs Hinch's Zoflora
Dilute it in water and don't forget to Zoflora your doors, babes.
![Mrs Hinch's favourite cleaning products](https://images.bauerhosting.com/legacy/media/5c37/2a65/6602/5921/0e83/d950/81wachxnmFL._SL1500_.jpg?auto=format&w=1440&q=80)
Mrs Hinch's Cif Power & Shine Wipes
She calls 'em Cliff, obviously.
![Mrs Hinch's favourite cleaning products](https://images.bauerhosting.com/legacy/media/5c37/2a65/6602/5921/0e83/d94f/41lzrVES7xL.jpg?auto=format&w=1440&q=80)
Mrs Hinch's Bloo
This will leave your loo smelling fresh af.
![Mrs Hinch's favourite cleaning products](https://images.bauerhosting.com/legacy/media/5c37/2a65/6602/5921/0e83/d951/71Wcg528DUL._SL1500_.jpg?auto=format&w=1440&q=80)
Mrs Hinch's Minky aka Minkeh
"Minkeh, do you love me?"
![Mrs Hinch's favourite cleaning products](https://images.bauerhosting.com/legacy/media/5c37/2a65/6602/5921/0e83/d953/713qKcg9QEL._SL1500_.jpg?auto=format&w=1440&q=80)
Mrs Hinch's Shark vaccum
"Sharon Shark (du-du-du-du-du-du), Sharon Shark (du-du-du-du-du-du)..."