Marks and Spencer are raising efforts to ban micro-plastics by ditching glitter on their products this Christmas.
The high-street store have announced there won't be any glitter on their Christmas cards, wrapping paper, calendars or crackers this year, and they're aiming to be 100% glitter-free by the end of next year.
M&S' move comes after they previously tested out a bio-degradable alternative to glitter on their products last year.
They're not the only store attempting to reduce their environmental impact. Waitrose have also announced that all of their own-label cards, wraps, crackers, flowers and plants will either glitter-free or use an environmentally friendly alternative by next year, while Tesco are now using a plastic-free alternative for its own-brand range of Christmas trees, flowers and festive plants.
Aldi are also ditching glitter on their Halloween products, while Hobbycraft have released glitter alternatives of their products too.
A spokesperson for M&S explained the reasons behind their decision, explaining, "We know reducing single-use plastics is as important to our customers as it is to our business, so removing glitter from our cards and wrap range will make it easier for them to celebrate Christmas in a more sustainable way.
"This is a step in the right direction as we continue working on our plans to completely remove glitter from the range next year."
Many high-street stores are changing their ways after the impact single-use plastics are having on our environment has recently been highlighted. It has been estimated that up to 50tn micro-plastic particles have accumulated in our oceans, while fish are often killed from consuming micro-plastics which they commonly mistake for food.