How The £2.5k ‘Love Island Face’ Went Mainstream

Doctors tell Grazia it's now more desirable to look like a Love Islander than an A-lister. Jessica Barrett finds out why...

Shaughna Phillips

by Jessica Barrett |
Updated on

When Shaughna Phillips entered the winter Love Islandvilla earlier this month, she announced in her introductory VT that her best feature is her lips. ‘I’ve spent enough money on them!’ she said, pouting. She has cited other ‘tweaks’, including filler to erase her laughter lines.

Of course, Shaughna, 25, is by no means the first Love Islander to have a cosmetic ‘tweakment’. Lip fillers and Botox have featured ever since the show launched, in its current incarnation, in 2015. But when Megan Barton Hanson strutted through the doors in series four, with all £25k of her cosmetic enhancements very much on show, the ‘Love Island face’ became a phenomenon.

The Botox, cheek fillers and lip fillers that make up the classic Love Island face have spread beyond the Mallorcan or, in winter Love Island’s case, South African, villas to become a lucrative nationwide cosmetic trend. A YouGov report revealed that after Megan appeared on series four, at least one in 10 young women who watched the ITV2 dating show had been inspired to have some form of cosmetic procedure.

While bum lifts and boob jobs are on that list, it is the ‘beautifying’ facial tweaks that are most commonly requested, says Dr Jane Leonard, a GP and aesthetic doctor practising in London.

‘Number one would definitely be lip filler – pretty much every girl on Love Island looks like they’ve had it done. A lot have non-surgical rhinoplasty as well [achieved with injectable filler] or even an actual nose job. It’s more the things that are beautification procedures, though: fillers in the cheek, lip, chin and jaw line.

‘If you look in the mirror and pout, that’s the look they’re trying to create – the angulation of the cheekbones. It’s a selfie face but it’s all the time, even when you’re not pouting, you are.’

Though it’s individual to every patient, this array of treatments generally starts at around £2,500; they would then need to be topped up every four-six months.

The concept of ‘Instagram Face’ was explored by writer Jia Tolentino in an article for The New Yorker last year. In it, Kim Kardashian is described as ‘patient zero’ of the cosmetic surgery phenomenon. And, with their plump lips, symmetrical noses and perfect jaw lines, her half-sisters Kylie and Kendall Jenner are Kim’s fellow poster girls, with a look that has been emulated by thousands, if not millions, of fellow influencers.

These unreal-looking faces are also promoted in the hundreds of filters on Snapchat and Instagram Stories intended to ‘perfect’ your face, broaden your eyes and plump your lips. Editing apps such as Facetune or FaceApp also mean that users can transform their features as if they were professionally airbrushing them.

Last year, it was reported that ‘Snapchat dysmorphia’ has led to a rise in cosmetic treatments among, predominantly, young girls, with US medical journal JAMA Facial Plastic Surgery suggesting that filtered images were ‘blurring the line of reality and fantasy’.

WATCH NOW: Amy Hart Reveals 10 Things You Only Know If You're A Love Islander

Love Island contestant Shaughna has said that her tweakments shouldn’t be taken so seriously. But the effects of the Love Island Face can’t be underestimated, says Dr Leonard, who adds that girls come into her clinic with folders full of photos of who they want to look like. ‘It’s not famous actors, it’s always someone from Love Island. I don’t get shown pictures of anyone else now – and that shocks me.’

Visit{ =nofollow}for impartial advice on cosmetic procedures.

READ MORE: Love Island's Rebecca Gormley Shamed Because She's Wearing A Contraceptive Patch

READ MORE: Ex-Love Island Contestants Are 'Offered Thousands' For Sex With Private Clients

READ MORE: How To Follow The Cast Of Winter Love Island 2020 On Social Media


Winter Love Island cast 2020 - social media RADIO STACKED

CREDIT: u00a9 ITV Pictures

Leanne Amaning

Age: 22Hometown: LondonOccupation: Customer Service AdvisorInstagram: leanneamaningTwitter: leanneamaning

CREDIT: u00a9 ITV Pictures

Siânnise Fudge

Age: 25Hometown: BristolOccupation: Beauty Consultant Instagram: siannisefudgeTwitter: Not Known

CREDIT: u00a9 ITV Pictures

Eve and Jess Gale

Age: 20Hometown: LondonOccupation: Students and VIP Hostesses Instagram: evegale jessicarosegaleTwitter: eve_gale_ jessicarosegale

CREDIT: u00a9 ITV Pictures

Shaughna Phillips

Age: 25Hometown: LondonOccupation: Democratic Services Officer Instagram: shaughnaphillipsTwitter: @Shaughna_P

Sophie Piper5 of 31
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Sophie Piper

Age: 21Hometown: EssexOccupation: Medical PAInstagram: sophpiper_Twitter: Not Known

Paige Turley6 of 31
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Paige Turley

Age: 22Hometown: West LothianOccupation: SingerInstagram: turley_paigeTwitter: Not Known

Mike Boateng7 of 31
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Mike Boateng

Age: 24Hometown: LondonOccupation: Police OfficerInstagram: michaelboateng01Twitter: Not Known

Connor Durman8 of 31
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Connor Durman

Age: 25Hometown: BrightonOccupation: Coffee Bean SalesmanInstagram: connordurmanTwitter: ConnorDurman

Callum Jones9 of 31
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Callum Jones

Age: 23Hometown: ManchesterOccupation: ScaffolderInstagram: _callum_jonesTwitter: Not Known

Nas Majeed10 of 31
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Nas Majeed

Age: 23Hometown: LondonOccupation: Sports Science Graduate and BuilderInstagram: Not KnownTwitter: Not Known

Ollie Williams11 of 31
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Ollie Williams

Age: 23Hometown: CornwallOccupation: Heir to the Lanhydrock Estate/Land OwnerInstagram: olliesjwilliamsTwitter: olliesjwilliams

Connagh Howard12 of 31
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Connagh Howard

Age: 27Hometown: CardiffOccupation: ModelInstagram: connagh92Twitter: N/A

Finlay Tapp13 of 31
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Finlay Tapp

Age: 20Hometown: Milton KeynesOccupation: Part-Time Footballer and Recruitment Consultant Instagram: finn_tappTwitter: N/A

Rebecca Gormley14 of 31
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Rebecca Gormley

Age: 21Hometown: Newcastle Occupation: Part-time Model and CarerInstagram: rebeccagormleyxTwitter: N/A

Luke Mabbott15 of 31
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Luke Mabbott

Age: 24Hometown: Redcar Occupation: Heating EngineerInstagram: lukemabbottTwitter: N/A

Luke Trotman16 of 31
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Luke Trotman

Age: 22Hometown: LutonOccupation: Semi-pro Footballer and StudentInstagram: luketroytrotmanTwitter: N/A

Wallace Wilson17 of 31
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Wallace Wilson

Age: 24Hometown: InvernessOccupation: Personal TrainerInstagram: wallacewilson1Twitter: N/A

Demi Jones18 of 31
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Demi Jones

Age: 21Hometown: Portsmouth Occupation: Style AdvisorInstagram: demijones1Twitter: N/ATwitter: N/A

Alexi Eraclides19 of 31
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Alexi Eraclides

Age: 23From: EssexOccupation: Butler in the BuffInstagram: alexieraclides

Biggs Chris20 of 31
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Biggs Chris

Age: 27From: GlasgowOccupation: Car Body Repair Specialist Instagram: biggschrisx

Ched Uzor21 of 31
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Ched Uzor

Age: 23From: Suffolk Occupation: ScaffolderInstagram: ched.uzor

George Day22 of 31
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George Day

Age: 27From: Southampton Occupation: Estate AgentInstagram: N/A

Eva Zapico23 of 31
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Eva Zapico

Age: 21From: BromleyOccupation: Recruitment ConsultantInstagram: evazapico

Jade Affleck24 of 31
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Jade Affleck

Age: 25From: YarmOccupation: Sales Professional Instagram: jadeaffleck

Jamie McCann25 of 31
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Jamie McCann

Age: 24From: North AyrshireOccupation: Eyelash Technician Instagram: jamielouux

Josh Kempton26 of 31
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Josh Kempton

Age: 21From: SurreyOccupation: ModelInstagram: joshuakempton

Jordan Waobikeze27 of 31
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Jordan Waobikeze

Age: 24From: LondonOccupation: Administrator Instagram: jordanwaobikeze

Molly Smith28 of 31
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Molly Smith

Age: 25From: Manchester Occupation: ModelInstagram: mollysmith19

Priscilla Anyabu29 of 31
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Priscilla Anyabu

Age: 25From: BatterseaOccupation: Model and Operations Manager Instagram: priscillaanyabu_

Natalia Zoppa30 of 31
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Natalia Zoppa

Age: 20From: ManchesterOccupation: Student and Club Promoter Instagram: nataliazoppa

Jamie Clayton31 of 31
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Jamie Clayton

Age: 28From: EdinburghOccupation: Recruitment Consultant Instagram: jamieclayton9Twitter: N/A

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