Imagine you've just paid £18 for a lipstick and you opened it to discover that it's come with a 'free gift.' Some hair. Yes - actual hair.
You'd be less than pleased, right?
Jaclyn Hill, the Youtube beauty guru who boasts 6.2 million Instagram followers and 5.9 million Youtube subscribers, has now been forced to return to social media to address a tidal wave of criticism and Twitter-drag after fans who purchased lipsticks from her new cosmetics line (which was launched on the 30th of May) have widely reported defects and even allergic reactions in the products.
In a Youtube video - her first social media activity in a month - Jaclyn said that while she was 'terrified' to address the controversy and had been advised against speaking about it on her channel 'I'd rather be hated for who I am than loved for who I am not.'
We're not really sure where Kurt Cobain comes into this...but ok?
Going on, she admitted to having been too confident in pushing the line out and that she hadn't been involved in the quality control of the products.
As for the images that disgruntled Twitter users have been posting? Well, lets just say that they're pretty stomach-churning. Some close-ups of the lipsticks clearly show that they have mould or tiny holes in them - while others appear to have hairs in the product. (Disclaimer: if you're a trypophobia sufferer you're going to want to look away now.)
Yep. We feel pretty strongly about not wanting to put these anywhere near our lips or in the vicinity of our faces at all too.
That's not the only thing the lipsticks are being criticized for: insider.com reported that some people have experienced reactions to the lipstick, causing their lips to become swollen and covered in bumps.
Meanwhile others took to Twitter to complain that the products had arrived damaged and broken, or that they crumbled within the first use. A petition which reached 13,000 signatures was launched on Change.org calling for the products to be recalled.
Suffice to say this isn't much of an advert for Jaclyn Hill's products. That said, if you are looking for a new lipstick, we've got you covered.
The best cruelty-free matte lipsticks money can buy
1 of 14Huda Beauty Liquid Matte Lipstick
Huda's new, buttery soft formulation is one of the longest-lasting lippies we've ever tried. With immense colour payoff from just a small amount, this matte lipstick doesn't dry out your lips and won't budge once it's on.
2 of 14Bite Beauty Power Move Soft Matte Lipstick
Bite Beauty has created a dreamy, creamy, non-drying lipstick that glides on smoothly and has excellent staying power. It has a velvety, matte finish that feels great on your lips, and comes in 20 stunning shades.
3 of 14Fenty Beauty Mattemoiselle Plush Matte Lipstick
Created to flatter every skin tone, Fenty Beauty's ultra-slim lipstick gives you a long-wearing, petal-soft matte finish, with a huge range of colour-intense shades to boot.
4 of 14Charlotte Tilbury Matte Revolution
The queen of lippy, fans of Charlotte Tilbury will be glad to hear that the brand is cruelty-free. This product soothes, protects and moisturises lips, provides long-lasting colour and has a square tip to mimic a brush. Clever!
5 of 14NYX Professional Makeup Soft Matte Lip Cream
Perfect for everyday use, a little goes a long way with NYX's comfortable Lip Cream which comes in a range of shades and is really affordable.
6 of 14Barry M Cosmetics Matte Lip Paint
Super creamy with intense colour, Barry M's Matte Lip Paint is available in a shade to suit every occasion; from pretty neutrals to bold, vibrant colours.
7 of 14Winky Lux Matte Lip Velour
Winky Lux's Matte Lip Velour come in a variety of bold colours and are gluten-free, paraben-free as well as cruelty-free. This colour is a personal fave of Taylor Swift, appaz.
8 of 14Too Faced Melted Matte
Too Faced's Melted Matte liquid lipstick is a favourite with makeup artists everywhere and we can definitely see why. Both lightweight and long-wearing, it's infused with 'Volulip' for a no-sting plumping effect and nourishing avocado oil to protect lips.
9 of 14Burt’s Bees® 100% Natural Matte Lip Crayon
If you're looking for something super lightweight, a lip crayon could be for you. This one from Burt's Bees is moisture-rich, made with shea butter, jojoba oil and kendi oil. One hundred per cent natural, it comes in six flattering shades ranging from pinks, nudes, reds and plums.
10 of 14NARS Matte Lipstick
NARS is a must-have brand in every makeup bag, and the fact that its matte lipsticks are cruelty-free is ideal. These lipsticks contain passion fruit seed oil and Omega-6 for skin vitality and provide excellent colour vibrancy.
11 of 14Lord & Berry Timeless Kissproof Lipstick
Kissproof and pigmented, this is one lippy we definitely want in our makeup bag. Fortified with a nourishing, antioxidant-rich blend of neem, sesame and Indian frankincense essential oils, it's a real treat for the lips. Plus, we love the unique applicator.
12 of 14Urban Decay Vice Comfort Matte Lipstick
Urban Decay products are all cruelty-free and many are also vegan. This Comfort Matte Vice Lipstick comes in 31 shades, feels gorgeous on the lips and gives highly pigmented colour.
13 of 14Bare Minerals Gen Nude Matte Liquid Lipcolour
If you fancy keeping things simple with a nude lip á la Kim K, Bare Minerals Gen Nude Matte Liquid Lipcolour is perfect for the job.
14 of 14KVD Beauty Studded Kiss Satin-Matte Cream Lipstick
The queen of cruelty-free, KVD's Studded Kiss Lipstick is pure matte lipstick heaven and comes in loads of daring colours. It's 100% vegan, too.