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For those of you not blessed with naturally auburn hair, finding the perfect auburn hair dye to maintain the elusive colour, historically sported by celebrities such as Isla Fisher and Emma Stone, is much easier than you think. Oh and if you were considering the red-toned revamp, 2023 is the year to do it. Auburn is big this year, it's one of the hottest hair colour trends of 2023. The Undoing kicked off the craze a couple of years ago when fans went wild for Nicole Kidman's new warmer, darker auburn hair colour. Add The Queen's Gambit and Anya Taylor-Joy's fiery hair colour into the mix as well as Gigi Hadid's foray into auburn last year and you have yourself a hair colour trend.
'Orange rust is a vibrant shade with a smoky finish,' says Queen of colour Harriet Muldoon at Larry King Salon on Gigi's transformation. 'This is perfect on top of balayage and highlights as you can see the multi shades where it’s taken colour.' Her top tip? 'A good colour shampoo, like Redken's Acidic Bonding Shampoo, £21.50, will prevent your colour from fading fast.'
Or take your look up another notch a la Gigi's more recent Jessica Rabbit red reveal at the Met Gala in September. Hairstylist Esther Langham and Colourist Keith Shore's decision switch to deeper, cool toned red waves proved just how versatile red hair can be. The key to this look? Taking it all the way. Go full throttle auburn. Before you do though, there a few questions that you might want to consider.
What Colour Is Auburn?
Auburn hair is commonly described as being a rich deep red shade or a reddish brown. Those who naturally possess red hair make up just 1-2% of the population, but it is a shade that is experimented with by Hollywood A-listers time and time again.
Some actors like Emma Stone have made it their signature look despite it not being their natural hue. Emma has debuted red shades across the colour spectrum, from strawberry blondes to dark red and almost-brown shades. Now the likes of Nicole Kidman and Anya Taylor-Joy are bringing back the auburn hair love via roles in hit TV series The Queen's Gambit and The Undoing.
Red To Auburn Hair
Even natural redheads such as Julianne Moore and Isla Fisher have enhanced their natural colour with red hair dye to bring out the richer, brighter tones. It's a coveted hair colour and one more and more celebs are experimenting with.
Amy Adams, like Emma Stone, is naturally blonde, but she too has found that dying her hair an auburn colour has set her apart from other actresses. Amy's Nocturnal Animals co-star Ellie Bamber, Poldark star Eleanor Tomlinson, Mad Men's Christina Hendricks and Game of Thrones' Sophie Turner (aka Sansa Stark) are also members of the A-list's faux-auburn contingent.
Which Of Hollywoods Famous Redheads Are Naturally So? Find Out Below:
Hollywood Redheads
1 of 20Julianne Moore
Julianne Moore is a natural redhead.
2 of 20Isla Fisher
Isla Fisher's beautiful ginger locks are all real.
3 of 20Isabelle Huppert
French actress, Isabelle Huppert who's previously won a Golden Globe in Elle, is a natural redhead.
4 of 20Jessica Chastain
American actress, Jessica Chastain has stayed true to her natural hair colour.
5 of 20Sophie Turner
Game of Thrones star Sophie Turner is naturally a blonde.
6 of 20Lucas Hedges
Breakout star Lucas Hedges - who was nominated for an Academy Award for his performance in Manchester by the Sea - is another natural redhead in Hollywood.
7 of 20Emma Stone
Emma Stone is naturally blonde, but apart from playing Gwen Stacy in The Amazing Spider-Man, she has had the most success being a redheaded actress.
8 of 20Cynthia Nixon
Cynthia Nixon dyed her blonde hair ginger for the role of Miranda in Sex And The City.
9 of 20Bryce Dallas Howard
Jurassic World star Bryce Dallas Howard is a natural redhead, but she often darkens hair hair to a more auburn shade.
10 of 20Marcia Cross
Desperate Housewives star Marcia Cross is a natural redhead.
11 of 20Rihanna
Naturally brunette, Rihanna has experimented with various shades of red over the past few years including this rich mahogany red.
12 of 20Nicole Kidman
Nicole Kidman grew up with ginger hair, but as she got older her hair was more strawberry blonde. She got more recognition as a redheaded actress, but still experiments with blonder colours.
13 of 20Lindsay Lohan
We watched Lindsay Lohan grow up on screen, so we know she's a natural redhead, although she has experimented with different hair colours since.
14 of 20Bonnie Wright
Bonnie Wright, who famously plays Ginny Weasley in the Harry Potter series is a natural redhead, but it seems her hair was dyed a more gingery colour to match Rupert Grint's flaming locks.
15 of 20Alyson Hannigan
Buffy The Vampire Slayer star Alyson Hannigan dyed her hair red to play the character Willow Rosenburg, after the creator expressed concerns that the whole cast had brown hair.
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16 of 20Amy Adams
Amy Adams' real hair colour is strawberry blonde, but she dyed it dark red for the TV show Dr Vegas in 2004 and has since made her fame as a redhead.
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17 of 20Christina Hendricks
Mad Men star Christina Hendricks is well-known for being a redhead, but naturally her hair is blonde.
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18 of 20Ellie Bamber
Nocturnal Animals breakout star Ellie Bamber is actually a natural blonde, but she makes the most convincing redhead.
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19 of 20Eleanor Tomlinson
Poldark star Eleanor Tomlinson makes a convincing redhead, but she describes her natural hair as a 'muddy blonde' colour.
20 of 20Benedict Cumberbatch
You might not know, but Benedict Cumberbatch is actually a redhead, though most of his film roles call for him to have brown hair.
Would I Suit Auburn Hair?
Anyone can experiment with red shades in their hair! It's a statement colour.
Auburn Ombre Hair
Contrary to what may be assumed, redheads can still experiment with highlights, lowlights and ombré. You can opt for bright, coppery-gingery highlights to bring dark red shades to life, or add deep reddish brown lowlights to gingery shades to add more dimension and keep your do on trend.
And you don't need to shy away from balayage either; ask your hairdresser for the best shades to complement your colour - putting strawberry blonde highlights through dark red hair has a very desirable effect.
How To Maintain Red Hair Colour
Coloured red hair is not easy to maintain. The key is warding off colour fade. Before you make the commitment of becoming a redhead you should consider the work that will go into keeping the shade from fading. Firstly, you should refrain from washing your hair for 48 hours after your initial hair dye session. When you do wash it, choose sulfate-free, colour-safe shampoos and conditioners (see gallery below for recommended products) and rinse it with cool water so you don't strip any of the colour.
Red hair will fade easily when exposed to UV rays or too much heat, so use heat protecting products when styling your hair, and consider using a UV protectant spray in the sun.
You may need to use colour enhancing products from time to time to keep the colour rich and vibrant. You may not need to revisit the salon to do this as there are great at-home products on the market.
Yes You Can Achieve The Auburn Hair Look At Home
If you are new to dying your hair, always do a patch test first. Renowned hair colourist Josh Wood gives his top at-home hair dye tips:
'I think the biggest challenge for people is finding the right colour. It's hard to do without an expert around, in the middle of a shopping aisle. If in doubt, go a shade lighter than you think. Get online to learn about technique. There are so many videos and tutorials from people who've been colouring their own hair for years at home. That's key if it's your first time.'
The Best Auburn At-Home Hair Dyes And Auburn-Friendly Haircare Products To Invest In Now
SHOP: Auburn Hair Products
1 of 15Josh Wood Shade Shot Gloss in Chestnut Brunette, £19
Josh Wood Colour Shade Shot Gloss in Chestnut Brunette, £19, is the easiest way to inject a wash of shine-packed auburn to your lengths.
2 of 15Garnier Belle Color Permanent Hair Colour, £3.50 from ASDA
Belle Color Permanent Hair Colour, £3.50 from ASDA Want to give your hair a boost in between salons, or are feeling brave and want to go red in one go? Then try Belle's permanent dye. Consult a colourist if you're unsure about the results.
3 of 15Nutrisse Permanent Hair Colour Chestnut Auburn, £5.78 from ASDA
Nutrisse Permanent Hair Colour Chestnut Auburn, £5.78 from ASDA For a more subtle redheaded shade, go for a more chestnutty red, like this Nutrisse hair dye from ASDA.
4 of 15Fudge Professional Paint Box Red Corvette Creative Semi Permanent Colour, £9.25
Fudge Professional Paint Box Red Corvette Creative Semi Permanent Colour, £9.25 from Beauty Bay Wanting to try a red shade in your hair but not sure you want to commit? Then Fudge's paint box semi permanent hair dye is the first step for you.
5 of 15Nice'n'Easy Permanent Hair Dye, Warm Auburn, £5
Nice'n'Easy Permanent Hair Dye, Warm Auburn, £5 from Superdrug This gorgeous warm auburn shade can be yours with this permanent hair dye from Nice'n'Easy. You might need to use it every so often to keep the colour looking bright, depending on the condition and colour of your hair.
6 of 15Oribe Shampoo for Beautiful Colour, £38
Oribe Shampoo for Beautiful Colour, £38 from Net-a-porter Treat your hair with Oribe's collection of gorgeous hair products that will make your home feel like a salon. Use this shampoo every time you wash your hair to protect your colour.
7 of 15Wella Professionals Color Recharge Conditioner, Red, £11 f
Wella Professionals Color Recharge Conditioner, Red, £11 from Look Fantastic Opt for Wella's trust Colour Recharge if you're worried about your colour fading. And for better results, rinse your hair in cool water.
8 of 15Aveda Color Enhance Clove Conditioner, £21
Aveda Color Enhance Clove Conditioner, £21 from House of Fraser All of Aveda's hair products are amazing, so we can put all of our trust colour enhancing conditioner to keep our dyed hair looking vibrant.
9 of 15Redken Color Extend Magnetics Conditioner, £22.95
Redken Color Extend Magnetics Conditioner, £22.95 from Rush Shop Redken's colour extend products will not let you down. Keep this in your shower to use after new dye has been applied, or when you think your colour is fading.
10 of 15Red Dry Shampoo, £15.95
Red Dry Shampoo, £15.95 from Ambiance Cosmetics Disguise regrowth by using a root touch up in between salon appointments. This product doubles up as a dry shampoo too!
11 of 15Pureology Reviving Red Shampoo, £29
Pureology Reviving Red Shampoo, £29 from Look Fantastic Pureology's red shampoo is famously good. Use it to maintain your red hair throughout the year, and you won't have to worry about fading in between appointments.
12 of 15L'Oreal Paris Elvive Colour Protect Masque Serum, £5.09
L'Oreal Paris Elvive Colour Protect Masque Serum, £5.09 from Superdrug When you colour hair there is a danger of damaging it, so keep it nourished and hydrated as much as possible with this L'Oreal Elvive colour protect mask.
13 of 15Charles Worthington Moisture Seal Intensive Oil Rescue Mask 150ml
Charles Worthington Moisture Seal Intensive Oil Rescue Mask 150ml, £7.99 from Boots We should all do a hair mask from time to time to give our mane the nourishment it needs from constant styling and pollution, but especially when you are rocking an unnatural shade, as the hair needs to stay healthy for the colour to look fresh.
14 of 15Schwarzkopf LIVE Intense Colour Forever Red Hair Dye, £5.49
Schwarzkopf LIVE Intense Colour Forever Red Hair Dye, £5.49 Schwarzkopf LIVE is the best at-home hair dye to give your red hair that intense boost of vibrance.
15 of 15Oribe Masque for Beautiful Colour, £57
Oribe Masque for Beautiful Colour, £57 from Space.NK This lavish, luxury hair mask by Oribe will protect your hair colour and make you feel like you're being professionally treated. You'll want to use it daily.
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