This Iconic Brand’s New SS24 Collection Has Classic Americana Sewn Into Every Piece

From the rodeo to the runway – Wrangler’s For The Ride of Life collection has us all embracing cowgirl chic.


by Sam Dring |
Updated on

For Spring Summer 24, Wrangler has launched the new season of its ongoing For The Ride Of Life story, and we are so here for it.

This truly authentic American brand always delivers on the fashion frontier. With a rich legacy rooted and cowboy-booted in the Western lifestyle, Wrangler has been an iconic symbol of style for over 75 years. The designs are timeless, the denim divine and the quality unquestionable. Doesn’t everyone own a pair of Wranglers? Well, if you don’t, you should. They will never date, only grow more beautiful with age, and are so comfortable.

Wrangler are famous for their classic jeans, but they have so much more in their stable. And this next chapter brings together fashion, freedom, and the open road. Wrangler pitch this latest season as the next step on For The Ride Of Life journey of adventure and self-discovery.

Delving into their archives, the new collection has classic Americana sewn into every piece. SS24 features varsity vibes toughened up with rugged western denim. Sports jackets, polo shirts, sweats and tee shirts carry collegiate graphics. Denim miniskirts, and flares give the collection’s preppy styling a 70’s feel – think cowboy on campus.

‘For The Ride Of Life collection fuses past and present, inspired by generations of pioneering Wrangler wearers, from rodeo stars to the teenagers of the Sixties youth explosion, and Seventies rockstars, to today’s trailblazers. This season, open your heart to the spirit of adventure and freedom that awaits – the journey starts here.’ Wrangler

There’s a new denim range for women. Alongside dresses and skirts, you will discover statement pieces like the one-piece racer-back bootcut catsuit and the wide-leg jumpsuit with corset top.

And if you didn’t know, low-rise are back. Wrangler have given a lower rise refresh to their established women’s fits Westward, Wanderer and Worldwide.

Influenced and inspired by seventies silhouettes Wrangler’s SS24 season continues with an air of California cool. Flare fits and denim vests get a modern revival. And key looks include a vintage-inspired take on the co-ord - a floral print denim trucker jacket and flares. Cut-off shorts and faded band tees have a thrift-store feel and give off laid back west coast energy.

Shop Wrangler’s For The Ride Of Life collection here.

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