Ever noticed how suddenly attractive items become when they are affordable? Though sale season is God’s gift to shoppers, discovering a charming brand that compellingly priced can feel like winning the lottery (albeit one where you give away money rather than get). Since launching her eponymous label Rejina Pyo has made simplicity eccentric and colour contagious. Trends spring out her runway shows like fully-formed visions of the women we want to be. There’s a catch though - her prices don’t allow for mid-month mass-orders. Where Rejina Pyo’s imaginative silhouettes and trend-leading dresses declare war on your wallet and massage your soul, House of Sunny may satisfy the same tastebuds but are slightly friendly on your pay packet.
Started seven years ago in London, House of Sunny has a welcome refrain: ‘independent and affordable essentials for everyday wear with a point of difference.’ With pieces sourced and designed in the UK, there’s the same homegrown British quirkiness to this label as to Rejina Pyo's. The look is compelling and hard to ignore when it chimes it at under £100. For instance, they make ruffles look fuss-free and gingham seem modern. If you like prints this may not be the label for you, but with 11 collections under their belt and over 50 stockists it’s safe to say House of Sunny has already found it’s niche audience. We for one are sold.