It has become a bit of a cliché in fashion writing to describe clothes as ‘wearable’, with the adjective being considered the highest accolade that a designer can get. Yet when it comes to one of London Fashion Week’s brightest new stars, Rejina Pyo, it’s hard to think of a better descriptor.
Having built a loyal influencer fan base – who are often snapped in her clothes for street style purposes – the 9am Sunday slot wasn’t as depleted as it could have been, with editors willing to drag themselves out of bed after last night’s festivities in order to see what we’ll all want to be wearing next season.
The invitation gave us a clue that this would be a nostalgia-tinged collection, with everyone given a different family photograph, and an album of images on every seat. Indeed, the pieces had a Seventies, prairie-esque aesthetic, with textured feathery chiffon blouses, washed denim flared trousers and checked wool blazers and A-line skirts – the kind of things that you’d find in Lux Lisbon’s wardrobe, or a charity shop, as the show notes explained.
Styling decisions included overlong sleeves poking out of jacket sleeves, neck ties in the same fabrics as a long-sleeved dress, graphic barettes staggered down a ponytail, and hand-held box bags with a strap wrapped around the wrist. Pyo expanded on her accessories offering this season, with oversized fold-over bags, leather berets, snakeskin ankle boots and kitten heels with contrast bodies in suede and wrinkled leather.
Any comparisons to Phoebe Philo of Celine last season have been quietened with Pyo’s autumn/winter 2018 offering, cementing her position as one of the key ones to watch on the London schedule