Fashion can be a minefield - the trends change every season, rules are made to be broken, and then there's the designer names. Our homegrown Burberry and Mulberry may slip easily off the tongue but there's a whole world of tough-to-pronounce brand names out there just waiting to trip up the unitiated. And it's not just us who struggle - even supermodels like Karlie Kloss can end up tongue tied, as evidenced in her brand new campaign for Swarovski.
The 23-year-old model has just been announced as the new ambassador for the jewellery brand, but that's not to say that pronouncing its name came easily. Her first video in the #BeBrilliant campaign shows Karlie attempting to perfectly enunciate the name of her new employer - no pressure there, then...
Of course, the multi-talented model finally manages to nail it - it's 'Swor-off-ski,' FYI. According to Karlie, who studies at NYU alongside her modelling commitments, 'It's an honour to join the Swarovski family and to be part of the brand's long history of bringing elegance to women through brilliant, unique designs.'
Swarovski isn't the only fashionable name that you might struggle with - here's a lesson in pronouncing 20 tough-to-say major labels. Repeat after us and you need never stumble on the fashion vernacular again...
Acne Studios
Ahk-nay studios
Altuzarra
Al-two-zarrah
Azzadeine Alaia
Ah-za-dean Ah-liar
Badgley Mischka
Badge-lee meesh-kah
Balenciaga
Bah-len-see-aga
Balmain
Ball-mahn
Bulgari
Buhl-guh-ree
Dolce & Gabbana
Doll-che & Gab-ana
Elie Saab
Eee-lee sahhb
Erdem
Air-dem
Gareth Pugh
Gareth Pew
Giambattista Valli
Gee-am-bah-tease-ta Vah-lee
Givenchy
Jee-von-she
Herve Leger
Her-vay Lay-jarr
Hermès
(not like the courier service, which is pronounced her-meeeeeez)
Air-mez
Issey Miyake
Ee-say me-ah-kay
Jean Paul Gaultier
Zhon Paul Go-tee-ay
Lanvin
Lon-vahn
Louboutin
Lou-boo-tan
Louis Vuitton
Loo-wee Vwee-ton
Manolo Blahnik
Muh-NO-low BLAH-nick
Miu Miu
Mew Mew
Moschino
Mo-skee-no
Nike
Nai-kee
Marchesa
Mar-kay-zah
Rodarte
Row-dar-tay
Lanvin
Lahn-van
Moschino
Moss-key-no
Maison Martin Margiela
May-sohn Martin Mar-jell-ah
Marchesa
Mar-kay-sah
Mary Katrantzou
Mary Cat-trant-zoo
Olivier Rousteing
Oh-liv-ee-yay Rhoos-tain
Prabal Gurung
Prouble (like trouble) goo-rung
Proenza schouler
Pro-en-za skool-er
Ralph lauren
Ralf LOR-uhn
Rei Kawakubo
Ray ka-way-koo-bo
Sonia Rykiel
Sewn-ya Ree-key-el
Thakoon
Ta-khoon
Versace
Ver-sah-chee
Yves Saint Laurent
Eve San Lau-rahn
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