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Everyone At NYFW Is Wearing Retro Prada

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Every fashion week has its must-have accessory: last February it was Balenciaga’s Triple S dad sneakers, the season before it was a Rejina Pyo dress. This season it’s Prada.

It’s really not a surprise as at the start of New York Fashion Week, right at the beginning of the month of merry-go-round shows, Muccia Prada relaunched her namesake label’s sportier line Prada Linea Rosa, which had sat dormant for years. First introduced in 1997, its reappearance marks a new depth of plumbed try 90s nostalgia.

Characterized by its techno-fabrics and heat-sealed red stripe logo, it’s was and is a quietly minimal range. For 2018 it’s been reimagined in an array of new and neon colours and sleek shapes. Years before athletic and leisure had been fused together to make an erring trend, this nylon clad collection made use of sportswear technology to create a water-repellent, high-functioning, ultra-light pieces. What’s so striking is just how modern Muccia’s advances were in 1997 and how impressive they are over two decades later.

Post FW launch, it seems the Prada bug went viral and everyone at NYFW has found themselves stitched up in the Italian label’s garms. Flaming heels (another reissued item from the Prada archives), leather clutches and loud shirts mashed up with the label’s iconic heritage prints have become a street style staple over the last seven days. Just see for yourself!