The Old Money Aesthetic Is Still Dominating The Internet: What Is It And How Do You Get It Right?

Yachting along the French Riviera, enjoying dinner against the backdrop of a sunset on Lake Como and gliding down the frosted slopes of Aspen's mountains for a ski adventure—each of these experiences demands a wardrobe that exudes a refined, timeless charm. Whispers of understated luxury in the form of chic knits, impeccably-pressed chinos and crisp linens, all complemented by polished, elegant accessories. Dubbed the 'old money aesthetic', this style epitomises the allure of generations-long affluence, embodied by icons like Blair Waldorf.

What is the old money aesthetic?

But what exactly is the old money aesthetic? Defined by its reliance on classic silhouettes and colour palettes, this aesthetic effortlessly showcases both wealth and sartorial authority. Megan Watkins, head stylist at Silkfred, elaborates that the essence of 'old money fashion' often draws inspiration from figures like members of the royal family – think Kate Middleton, Meghan Markle and even the late Queen, whose styles remain steadfast amidst ever-changing fashion trends. It's about investing in capsule pieces that withstand the test of time, like a pristine white shirt versus a slogan tee.

If you need some help curating your new wardrobe, we've put together a list of a few 'old money-esque' pieces below..

Shop: Everything You Need To Get The Old Money Aesthetic Right:

Embodying this aesthetic requires a neat selection of wardrobe essentials. From classic silhouettes to refined accessories, these four items are indispensable for achieving the epitome of sophistication and elegance.

The Skirt Co-Ord

If you're a Gossip Girl fan, you know that nothing quite says old money like a matching tweed blazer and A-line mini skirt. Watkins says: 'Two piece skirt sets are bang on-trend this season and are a perfect statement outfit for all your spring plans. If you’re wanting to keep this true to the old money trend, opt for neutral or pastel colours such as cream, grey or baby pink. You can always go for a subtle print too à la Chanel.'

The Sweater Vest

A simple vest is an easy way to give old money vibes and they are best paired with a crisp white shirt. 'They add dimension and texture to your look and are perfect for everyday or a fashion-forward office look,' says Watkins.

The Headband

Watkins says when we think of the old money look, we instantly picture the many headbands that sat on Blair Waldorf’s perfectly blow-dried hair throughout Gossip Girl. You can certainly add a bold hair accessory to your look if you want to be on-trend but to keep it subtle and chic, I would recommend opting for a contrasting colour to the rest of your outfit to avoid going full Waldorf. Luxurious hair pieces such as oversized headbands, berets and exaggerated hair bows are the ultimate old money accessory to add a little wealth and point of interest to your outfit.'

The Pearls

When it comes to jewellery, the number one choice for people of generational wealth is pearls, while diamonds come a close second. 'The wonderful thing about pearls is that you can make them as dramatic or understated as you’d like,' says Watkins. 'If you’re looking to stay true to the old money trend, drape opulent, long multi-strand pearl necklaces around your neck. On the other hand, if you’re looking for a more subtle and modern alternative, choose to layer short pearl necklaces, each with different size/shape pearls for an equally chic look.'

Why have we seen a huge rise in the old money aesthetic?

The surge in popularity of the old money aesthetic can be attributed in part to the influence of TikTok, which has become a hub for showcasing trending styles and aesthetics. This particular one has amassed over 113 million views, making it one of the most popular at the moment.

As Watkins says, 'There have also been a number of viral TikTok aesthetics that are old money - adjacent, such as tenniscore, quiet luxury and the coastal grandmother, showing that users have a renewed interest in simple but high-end dressing and building a wardrobe of high-end staples.'

She also explained how the fascination with the old money aesthetic isn't new; it has intrigued people for decades, offering a glimpse into a lifestyle that many aspire to emulate, even if only through fashion choices. The allure of imagining how the 'other half' lives has always captivated our collective imagination.

What we're watching, too, is influencing the way we want to dress. 'With the rise in popularity of shows such as Succession and White Lotus, the re-emerging interest in cult TV classics such as Gossip Girl and the success of films like Saltburn, it's no surprise that the old money aesthetic is having a serious moment right now', Watkins says.

Who are some influencers/celebs that do the aesthetic well?

If all fails you can always nab a few tips and tricks from the celebrities. One of our favourites who does the aesthetic really well is Sofia Richie – after her star-studded wedding all eyes have been on her and her wardrobe. Says Watkins, 'She shows off her style creds by opting for neutral, tailored ensembles that are often paired with classic ballet flats, low heels, a slicked-back bun and nude nails. As she comes from music royalty, her style comes off as authentic, which is key to the old money aesthetic.'

Another person Watkins cites as embodying the trend really well is Rosie Huntington-Whiteley. Often spotted in sleek blazers, tailored trousers, and high-end accessories sans visible labels, RHW epitomises refined elegance. 'Although we don't usually look to Rosie for the next hottest fashion trend, she is always well-put together and is a constant source of inspiration when we want to inject a little 'rich' into our everyday style.'

For those seeking a modern twist on the old money aesthetic, Watkins says that Scandi influencer Matilda Djerf offers a fresh perspective. 'A lover of a chunky draped-over the shoulder knit, a shirt collar popping out from under a jumper and - let's be honest - hair that always looks like it's been done professionally, Matilda is a perfect example of the modern old money aesthetic.'

Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.