Every season fashion mogul and Net-a-Porter founder Natalie Massanet launches the 5-day fashion voyage that is LFW. And every season the ingenious entrepreneur delivers a rousing reminder of the very important business of fashion that revolves around our fair capital city - one that provides a whopping 800,000 jobs.
Fresh off the plane from NYFW and yes - she really did look rather fresh - Natalie enthused about the cross-over between the two previously contrasting fashion scenes. With British vibes now firmly influencing the NY fashion scene - the global style boundaries have become ever more blurred. From Peter Copping's takeover at Oscar de la Renta to Stuart Vever's outstanding Coach show and of course Victoria Beckham's much-hailed show - the Brit designers are having a hey day over in the Big Apple. Making what goes down at LFW this week, ever more pertinent.
The British Fashion Council remind us it ain't all about the clothes though - whilst they might be the linchpin to fashion month, we fashion fans must remember the over-arching pillar of business. Along with many of their power house sponsors (both AMEX and M&S are brand new recruits), the BFC have exciting new initiatives up their sleeve. With 'Support Designers At Different Stages' as their new agenda - they are about to launch a host of FREE workshops and a digital hub that will 'demystify the fashion business' for budding designers and breakthrough artists alike. Exciting things to come, London!
Want to get involved but don't have a ticket to LFW? Click through the gallery below to find out how...
Get Involved In London Fashion Week (Even If You Donu2019t Have A Ticket)
1 of 9Melissa Presents 10 Years of Gareth Pugh
Gareth Pugh is celebrating his 10th anniversary with a return to London Fashion Week and a new (free!) exhibition. This will be the first exhibition to be held in the new flagship Galeria Melissa store in Covent Garden and will be open until the end of May this year.
2 of 9Vodafone's London Fashion Weekend
Keep the LFW love alive with Vodafone’s London Fashion Weekend at Somerset House. Taking place the weekend after the main event, a variety of packages will get you entrance to exclusive designer shopping, catwalk shows, trend shows and industry talks. Tickets range from £20 - £45.
3 of 9Women Fashion Power Exhibition
Women Fashion Power examines how women like Dame Vivienne Westwood and Princess Diana have used fashion to define and enhance their position in the world using exclusive interviews, an immersive multimedia journey and unique historic pieces of clothing. The fash pack are sure to be checking out this exhibition between shows so we recommend you get your tickets now, priced at £12.40 or £9.30 concessions.
4 of 9The BFC Contemporary Shop
The British Fashion Council and eBay are opening the virtual doors of the second season of the BFC Shop in celebration of London Fashion Week A/W15. The online pop-up destination will give shoppers the opportunity to snap up limited edition accessories, created by the design talent participating in the BFC Contemporary initiative. Open from February 20 – March 11.
5 of 9Prêt a Portobello Tees
Rock a LFW look all of your own AND pay homage to Karl Lagerfeld's cat or your favourite FROWers in these tees from Pretaportobello.com, prices range from £25 - £26
6 of 9Check Out The Temperley Window
Temperley will be unveiling a 4D Alice In Wonderland themed window featuring Amber Heard in a new Temperley summer look, to mark the first day of London Fashion Week. Head to the flagship store at 27 Bruton Street, London, at 5pm for the big reveal.
7 of 9Find out how to get into fashion with the ASOS Daily News Panel
Head to the LFW tent at Somerset House on Sunday afternoon, 22nd February for a fashion pow wow hosted by ASOS. Sharamdean Reid (founder of WAH Nails), Pandora Sykes (Fashion Features Editor at The Sunday Times Style Magazine), Lou Stoppard (journalist and soon to be author) and Melanie Ashley (tech start-up guru and design extraordinaire at Digi Fairy) will be talking career tips and what it takes to get your foot in the fashion door. Visit Eventbrite to register for your free ticket, or check out the live stream at asos.com!
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8 of 9Catch The Hunter Show Live From Your City
You can catch the Hunter show live on big screen locations across the country on 23rd February. If you're out and about at Westfield London, Canary Wharf, Bullring South in Birmingham, Bull Rink in Birmingham, Trinity Leeds, Manchester One, Cavern Quarter in Liverpool, or St Enoch in Glasgow keep your eyes peeled at 6pm for the show.
9 of 9Pop In To The Swatch Pooch Parlour
Swatch have parked a pooch parlour at Somerset House which is stocked up with treats for pampered pooches and their owners too. As if this wasn't cute enough already, they've also brought along Andy the ADORABLE French Bulldog. You can keep up with the pup and all his adventures in that fetching bowtie by following #AndyAtLFW on Twitter for updates.