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Archive Gucci Pieces That Could Go Viral In 2018

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At 97-years-old Gucci is in its prime. Gucci bags, Gucci shoes, Gucci belts, sliders and sunglasses - anything with that interlocking ‘G’ logo sells like hotcakes, stylish hotcakes albeit. Eccentric and eclectic, Alessandro Michele’s Gucci is colossal Italian luxury spearheaded by maximalism and embellishment. For a label high on personality and drunk on kookiness it should be surprising that it rakes in over €6 billion in sales and is growing annually by near to 50 per cent. Yet of all the blockbuster brands, this Florentine label is the one originating the trends. Logo t shirts? That was Michele. Sunglasses with the glitz of Dame Edna Everage? Gucci’s responsible. Statement Belts? Gucci too. You get the picture.

Though so much of what makes 2018 Gucci exciting, a thrill of a fashion brand to watch and lust after is indebted to the rebirth of the brand under its current leadership a quick scroll through the archives reveals just how much the house codes have been plundered. From the 1970s through to Tom Ford’s sex-on-a-plate-with-a-side-of-low-rise-trousers early 2000s, one thing is blatantly clear: Michele is awfully indebted to the label’s heritage. So self-referential, so meta, deep diving into iconic images that have defined Gucci is an insight into the items that will go viral in 2018. Scroll down to see what we mean and shop pieces that pay homage.