If you’ve scrolled through Instagram lately, you’ve undoubtedly noticed a new print dominating your feed. Not zebra. Not giraffe. But cow print. Once reserved for ranchers and rodeos, this head-turning style has made its way into the fashion world, pushing leopard print firmly to one side for now (don't worry, it'll be back).
We predict that the rise of cow print isn’t just a fleeting trend—it’s here to stay, with designers embracing its playful, earthy tones to create everything from chic outerwear to statement accessories. The catwalk is already on board, with cow prints on display during the latest round of shows at Burberry, Chet Lo and Fendi.
Brands like Samsøe Samsøe and Acne Studios have also run with the look, offering standout pieces that are quickly becoming must-haves for fashion girlies. Samsøe Samsøe’s Saylo leather jacket, in particular, has gained a cult following, going viral on TikTok - and selling out almost instantly. Fortunately, the brand has promised a restock by the end of the year, much to the delight of its growing fan base.
Which leads us onto cowhide. While cow-print fabric is having its moment in the spotlight, real leather is stepping up the trend. In the past month, cowhide has even become a breakout search term on Google. Beyond its unique pattern, cowhide adds texture and a touch of rustic charm. The natural texture also makes each piece unique—no two patterns are exactly alike.
How to style cow print without going OTT? The key to rocking the trend without looking like you’re about to hit the rodeo is balance. Sure, cow print has Western roots, but it doesn’t have to feel overly themed or costume-like. Instead, think of it as a modern statement piece to add texture and intrigue to your look.
Pair it with neutrals for sure-fire success. The Samsøe Samsøe cow-print jacket, for example, makes the perfect centre piece when paired with sleek black trousers or a monochrome outfit. Let the print do the talking while keeping the rest of your look understated.
You can also dial it up when it comes to accessories. If a full-on cow-print coat feels too bold, start small with accessories like a bag, belt, or shoes. Brands like Acne Studios offer cow-print boots and Mango has fun belts, both of which are a perfect complement to a simple white tee or oversized blazer, creating an effortlessly cool vibe.
Want to become part of the herd? Here are some of our favourite cow-print pieces on the internet right now.
Shop: The Best Cow-Print Pieces
www.zara.com
Try this season's hit print in the form of a dress.
www.freepeople.com
A stylish throw-on piece to layer with this autumn; the fabrication of this shirt gives it a shimmery look.
www.asos.com
Add a pop of print to a simple pair of jeans.
www.endclothing.com
From the office, to a lunch date, and then drinks with friends after - we can't believe these are still available.
www.weekday.com
A eye-catching pair of cow-printed trousers; complete the look by styling with a white tank and loafers.
www.urbanoutfitters.com
Urban Outfitters always knows how to stay on top of the latest trends.
www.stradivarius.com
These are udderly fabulous! Stock is flying so run, don't walk.
www.zara.com
A spacious bag to fit all your essentials in while you're on the moo-ve.
www.mytheresa.com
A statement piece to trot around in all winter long. Pair it with chic basics to make the shoe really stand out.
jadedldn.com
Paired with a corset and a high knee boot, you've got the perfect look for a night out with this skirt.
www.hydeandhare.com
Hyde & Hare offers affordable cowhide bags handcrafted in England.
www.mytheresa.com
Acne Studios is as obsessed with cow print as we are, with plenty in the way of cow-print offerings.
Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.