If you’ve scrolled through Instagram lately, you’ve undoubtedly noticed a new print dominating your feed. Not zebra. Not giraffe. But cow print. Once reserved for ranchers and rodeos, this head-turning style has made its way into the fashion world, giving leopard print a run for its money.
We predicted back in autumn that the rise of cow print wouldn't just be a fleeting trend and, given the amount of it currently on street stylers at Copenhagen Fashion Week, it seems we were right. Along with many knitted bonnets and balaclavas, the most stylish show-goers have been wearing cow print on everything from coats to bags.
It's no surprise that the Copenhagen girlies would be on top of this trend – the Danish capital's fashion week is renowned for some of the best street style looks, often setting trends for the season ahead. And lest we forget, it was a Danish brand which was responsible for one of the most popular cow print pieces which helped to kickstart this trends. Towards the end of last year, Samsøe Samsøe’s Saylo leather jacket gained a cult following, going viral on TikTok - and selling out almost instantly.
It’s clearly here to stay, with designers embracing its playful, earthy tones to create everything from chic outerwear to statement accessories. For its Cruise 2024 show, Dior showed cropped cow print jackets and then, for autumn/winter 2024, Bottega Veneta created a patchwork coat in the pattern, as worn by Rihanna back in October.
How to style cow print without going OTT? The key to rocking the trend without looking like you’re about to hit the rodeo is balance. Sure, cow print has Western roots, but it doesn’t have to feel overly themed or costume-like. Instead, think of it as a modern statement piece to add texture and intrigue to your look.
Pair it with neutrals for sure-fire success. The Samsøe Samsøe cow-print jacket, for example, makes the perfect centre piece when paired with sleek black trousers or a monochrome outfit. Let the print do the talking while keeping the rest of your look understated.
You can also dial it up when it comes to accessories. If a full-on cow print coat feels too bold, start small with accessories like a bag, belt, or shoes – jut look to Copenhagen for your inspiration.
Want to become part of the herd? Here are some of our favourite cow print pieces on the internet right now.
Shop: The Best Cow Print Pieces
www.zara.com
Already sold out in a few sizes it's been so popular, you can sign up to receive notifications of when this shirt will be back in stock. It will look great tucked into midi skirts or jeans.
www.toryburch.com
These will look super chic with jeans and an oversized brown knit. Plus, they're on sale now for half price.
www.asos.com
If you want to embrace the trend in a more overt way, these barrel leg jeans are the answer. Go all-out and pair with a matching jacket or, to keep things slightly more subtle, try with a white T-shirt and neutral layers.
www.bimbaylola.com
There's currently 25% off this Bimba y Lola tote, which is the ideal way of adding cow print to your look without wearing it head-to-toe.
www.next.co.uk
Pair this with a black midi skirt and pointed boots for your next evening out or, by day, wear with high waisted trousers and loafers.
www.etsy.com
Etsy has a great selection of made-to-order cow print jackets, like this boxy style. It can be personalised but, if you contact the seller, you can opt out of that and instead have a jacket that looks as though you found it in a cool little vintage store after hours of searching.
www.zara.com
Style these with a brown silk dress for a stylish 2025 update on wedding guest dressing.
www.hydeandhare.com
Hyde & Hare offers affordable cowhide bags handcrafted in England.
Renee Washington, Grazia's Digital Fashion and Beauty Assistant, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie.