In A 2020 Style Slump? Let Bianca Jagger’s 1970s Style Lift Your Spirits

From Studio 54 dresses to white hot tailoring, let Bianca be your guide.

Bianca Jagger

by Laura Antonia Jordan |
Updated on

So ingrained into pop culture history is the image of Bianca Jagger atop a white horse at Studio 54 in 1977, that she felt compelled to set the record straight over thirty years later. In a letter to theFinancial Timesin 2015, Jagger wrote to clarify that she did not in fact ride in on the horse, but simply sat on it fleetingly (the nightclub’s co-owner Steve Rubell had procured it as a surprise for her birthday).

Bianca Jagger at Studio 54 in 1977
Bianca Jagger at Studio 54 in 1977 ©Rose Hartman/Getty Images

Details aside, the image will eternally be crystalised into our collective consciousness as an emblem of a decade of decadence. In 1970s New York, the place to see and be seen was Studio 54 – the legendary nightclub where the achingly beautiful, the ridiculously wealthy, the prodigiously talented and the astonishingly famous came to party. Andy Warhol, Liza Minelli, Debbie Harry, Truman Capote and Diane von Furstenberg were all regulars. And Jagger? Well, she didn’t just go to Studio 54, she was Studio 54.

1970s New York couldn’t feel more different from 2020 anywhere. If that was the era of going out, this has been the age of staying in; the up-all-night to our in-all-year. A flick through Jagger’s best looks of the time is therefore an experience of painful pleasure. Looking at her smouldering in the early hours, we wonder if we will ever go out again?

Bianca Jagger and Mick Jagger in 1974
Bianca Jagger and Mick Jagger in 1974 ©Ron Galella/Ron Galella Collection via Getty Images

The answer, of course, is yes. And when we are granted the liberty to do so we promise to never, ever make our excuses, and to absolutely channel the Jagger spirit. She made an art of after-dark dressing. Her go-to pieces? Fluid dresses by her friend, and another Studio 54 fixture, Roy Halston; preferably one-shouldered, in slinky metallic lamé or lavish jewel toned jersey. There was a pared-back ease to the pieces that was the antithesis of control-pants-required, high maintenance glamour.

But if that all still sounds like a little too much effort for you, then consider the other style lessons we can learn from her. For instance, we can all take some inspiration from her fearless attitude to accessorising. Chokers were a Jagger favourite, as were hats (from spangled berets - take noteEmily in Paris, this is how it should be done - to bowler hats to the wide-brimmed one she wore to her wedding). Sunglasses, by the way, are absolutely ok for after dark. Go figure.

Bianca Jagger and Andy Warhol in 1978
Bianca Jagger and Andy Warhol in 1978 ©Ron Galella/Ron Galella Collection via Getty Images

But Jagger wasn’t just a creature of the night. Her confident command of tailoring is also worth revisiting. In particular she had a soft spot for white suits. It takes a confident woman to wear head-to-toe white on a plane – as she did, impeccably – but when we finally take flight again, wouldn’t it indeed be wonderful to make an event out of travelling? We might not be part of the jet set, but we promise to never take an EasyJet flight to Spain for grated every again.

Of course, Jagger’s most famous white suit moment came courtesy of Yves Saint Laurent’s column skirt and Le Smoking jacket, worn sans blouse, she opted for to marry Mick Jagger in Saint Tropez in 1971. It was what we might call a moment, and still looks ridiculously cool today (Emily Ratajkowski certainly seems to have taken notes, she channelled Jagger vibes in the Zara suit she wore to her 2018 wedding) . Probably Paul McCartney, Keith Richards and Brigitte Bardot won’t make it onto your wedding guest list, but nevertheless, the low-key glamour of the look will still resonate with brides today, who are increasingly moving away from traditional wedding dresses.

Bianca Jagger and Mick Jagger on their wedding day in 1971
Bianca Jagger and Mick Jagger on their wedding day in 1971 ©Express/Getty Images

But beyond all the dresses and the suits and the accessories, the most stylish thing about Jagger has absolutely nothing to do with clothes. For decades she has been an activist, fighting for humanitarian and environmental causes. Thanks to social media, today it can often feel like the glitterati jump on causes as a personal PR exercise, but Jagger was doing it long before it was fashionable. Harnessing her platform for positive change has always been part of Jagger’s modus operandi – the great clothes are just an added bonus.

Gallery

Fashback: Bianca Jagger's Best Looks

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1970

Proving she has the golden touch when it comes to after dark dressing, Jagger exuded star quality in this lamé dress in 1970.

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1971

The power of a single statement accessory: Jagger in a heart choker in 1971.

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1971

Find a man who enjoys fashion as much as you do. The then Bianca de Macias and her boyfriend Mick Jagger in St Tropez in 1971. A power couple is born.

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1972

It takes a brave woman to wear head-to-toe white on a flight, but Jagger made it look first class (and utterly impeccable) in 1972.

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1975

Jagger has a thing for hats, here in a straw number in 1975.

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1975

This look in one word? Heavenly!

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1976

Mood: when you look so cool nobody cares Mick is next to you. Jagger proves you absolutely can wear sunglasses at night and not look ridiculous.

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1977

Working a hippy-chic look in Paris with David Bowie in 1977.

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1977

The ultimate accessory for a sweet white dress? White doves at - where else? - Studio 54.

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1978

Filed under: find a theme and commit to it. The skinny tie tops off this look to perfection.

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1978

Making an art out of departure dressing, on her way to board Concorde in 1978.

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1978

Languid one-shoulder dresses were a Jagger signature.

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1981

Do you spot a theme yet?

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1971

In her Yves Saint Laurent Le Smoking jacket and column skirt, Jagger's wedding look in 1971 was truly iconic.

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1974

Find one other woman who look this good in a red sequin dress and matching beret. We'll wait...

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