For any FROW-er, there's always the risk that you'll be sat next to someone wearing the very same 'must-have' look as you.
At the Shrimps presentation on Day One of London Fashion Week, pals Alexa Chung and Pixie Geldof hit the Somerset House cobbles wearing matching leopard print jackets.
But something tells us this wardrobe cross-over was totally orchestrated. Friends that dress together, stay together and all that. Plus it makes a great street style snap.
They wore it slightly differently - Pixie wore hers with a breton tee and denim over-the-knee skirt, while Alexa paired her Shrimps with raw-hem ankle grazing jeans and a cream blouse.
They both wore the Shrimps 'Bettina Biker' - a leopard short jacket avec lilac collar. If you want to dress to match Alexa and Pixie it can be yours for £495.
See who else is on the front row at London Fashion Week so far in the gallery below...
FROWers at London Fashion Week 2015
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Millie Mackintosh
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Lilah Parsons
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Dionne Bromfield
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Zara Martin and Jade Williams
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Rosie Fortescue
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Amber and Yasmin Le Bon
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Mollie King
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Leah Weller
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Olivia Inge
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Alexa Chung
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Jade Thirlwall
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Leah Weller
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Millie Mackintosh
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Alexa Chung at Emilia Wickstead [Rex]
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Alexa Chung at Emilia Wickstead [Rex]
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Alexa Chung and Daisy Lowe at Emilia Wickstead [Rex]
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Whitney Port at Julien Macdonald [Getty]
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Tamara Ecclestone at Julien Macdonald [Rex]
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Ella Eyre at Julien MacDonald [Getty]
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Millie Mackintosh at Julien MacDonald [Getty]
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Michelle Keegan at Julien Macdonald [Getty]
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Daisy Lowe at House of Holland [Getty]
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Alexa Chung at House of Holland [Getty]
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Pixie Geldof and Daisy Lowe at House of Holland [Getty]
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Mary Charteris at House of Holland [Getty]
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Lindsay Lohan at Gareth Pugh [Getty]
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Cara Delevingne at Burberry [Rex]
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Dianna Agron at Erdem [Getty]
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Natalie Dormer at Roksanda [Getty]
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Leigh Lezark at Erdem [Getty]
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Florence Welch at Erdem [Getty]
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Daisy Lowe at Erdem [Getty]
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Alexa Chung at Erdem [Getty]
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Amber Le Bon at Antonio Berardi [Getty]
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Leigh Lezark at Joanathon Saunders [Getty]
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Alexa Chung at Topshop Unique [Getty]
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Kendall Jenner at Topshop Unique [Getty]
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Daisy Lowe at Christopher Kane [Getty]
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Laura Carmichael at Christopher Kane [Getty]
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Pixie Geldof at Christopher Kane [Getty]
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Alexa Chung at Christopher Kane [Getty]
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Kate Moss at Burberry [Getty]
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Naomi Campbell at Burberry [Getty]
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Jourdan Dunn at Burberry [Getty]
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Alexa Chung at Ashley Williams [Getty]
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Cara Delevingne at GILES [Getty]
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Ella Eyre at GILES [Getty]
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Jamie Winstone at GILES [Getty]
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Alexa Chung at Hunter Original [Getty]
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Salma Hayek at Hunter Original [Getty]
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Stella McCartney at Hunter Original [Getty]
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Aluna Francis at Hunter Original [Getty]
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Mary Charteris at Hunter Original [Getty]
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Emily Ratajkowski and Cara Delevingne at GILES [Getty]
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Amber Le Bon at GILES [Getty]
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Atlanta De Cadenet and Harley Viera Newton at Christopher Kane [Getty]
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Angela Scanlon at Ashish [Getty]
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Mary Charteris at Ashish [Getty]
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Gizzi Erskine at GILES [Getty]
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Millie Mackintosh at GILES [Getty]