If, like me, you fancy yourself a bit of a Zara connoisseur, then you'll understand the struggle of looking through racks upon racks of clothes to find a diamond in the rough. I sometimes refer to it as a treasure hunt, and one which definitely rewards patience. Of course, like anything, you have to know where to look, especially when navigating the Zara website.
Few high street brands emulate luxury quite like Zara. Time after time and season after season it delivers polished, high-quality staples that even the most discerning eye would struggle to differentiate from designer. As a fashion writer, I'm fortunate to encounter a lot of great clothes, and yet I always find myself returning to Zara. Ye old faithful, if you will. Every single time the brand delivers timeless essentials and on-trend pieces that hit the sweet spot between chic and affordable.
At this time of year it's all about nailing down the transitional staples, maxi dresses you can take into autumn and thin cardigans that will save you on a cooler day. Luckily, Zara offers both jumpers, dresses and everything in between. To save you the effort of scrolling endlessly through Zara's ever-expanding inventory (and its notoriously difficult to navigate website), I've handpicked some of the new-in pieces that will have you saying 'it's Zara, actually' when someone assumes you've paid over three figures for an item you're wearing.
Shop: Soon-To-Be Viral Zara Buys

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A fur jacket for autumn/winter is essential, particularly if you're planning on heading on a night out. I've spotted this one from Zara, which is made from a cosy ecru faux fur and features a lapel collar, long sleeves and front pockets.

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Just because we're in a cooler season now, it doesn't necessarily mean you have to put away all your dresses. The Contrast Topstitching Midi Dress from Zara is a good example of how to wear a dress in the winter - and style with knee-high boots and a suede jacket.

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Cream boots might not seem like the most practical choice for the months where the ground is not only muddy, but also icy, but Zara's cream knee-high boots are worth the impracticalities. With an easy slip-on design and high heel, style with a brown mini skirt and ruffled blouse.

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If you had any doubt as to what the jacket of the season is - it's going to be this Reversible Trench Coat. In fact, I'd put money on this trench coat not staying in stock until the end of September - thanks to its reversible camel and check print.

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A checked shirt is also a transitional staple, and this Zara take is made from a viscose blend. With a round neck and long sleeves, the shirt also comes with a scarf that can be worn around the waist or neck.

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A V-neck jumper makes a change to the usual round neck styles - and it's an excellent layering piece too. Wear over the top of a white t-shirt for a Rachel Green-esque look, or style on its own with a mini skirt and suede boots.

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If you're struggling to know what to wear to the office in these cooler days, start with a grey blazer. This Zara one can be worn over the top of a black roll neck and with wide-leg trousers, or buttoned-up with a satin midi skirt and pointed boots.

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If you've been sceptical about low-rise jeans for a while now, Zara's iteration is a good pair to dip your toe in the trend. With belt loops, five pockets and a front zip fastening, style the jeans with a pair of colourful loafers and a baggy white tee.

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Made from 100% wool, Zara's Ribbed Cardigan promises cosy comfort as well as a chic look. Buttons down the front of the cardigan add polish to even the most casual outfits, meanwhile the long sleeves will keep you warm.

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Satin trousers are an easy way to elevate a simple outfit, and, coming across an affordable pair on the high street isn't the easiest to come by. So, when I saw Zara had a pair for under £30, I knew it had to make the list.

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Zara's Hooded Contrast Lapel Trench Coat features a detachable hood with snap button fastening, as well as long sleeves and patch pockets. Designed in a chic navy shade, it's the perfect trench coat to pair with jeans or cargo trousers.

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Suede has covered pretty much everything already, so boots for autumn seem like the natural next step. This pair from Zara are particularly good, and have a high-cut leg, stiletto heel and pointed toe.

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If you're struggling for workwear outfit inspiration, start with a classic pair of grey trousers. This pair from Zara have front pockets, an inside button and hook fastening and front darts. Finish with an oversized blazer, t-shirt and chunky loafers.

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You can never have too many striped shirts in your wardrobe, and Zara's takes everything you know about a classic shirt and makes it infinitely more chic, with details like defined shoulders and a lapel collar.

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If you're prioritising staying as comfortable and as cosy as possible this autumn, Zara's knitwear selection is also not one to be sniffed at. Wear its Soft Knit V-Neck Sweater layered over the top of a white t-shirt and jeans.

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A pair of striped trousers will become your wardrobe saviour this autumn/winter, as it can be paired with anything from a white tee, to a chunky knit, or satin cami. Zara's pair is an excellent choice, with its smart front darts and carrot shape.

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Of course, a good pair of jeans is mandatory in any wardrobe, not just a transitional one. This pair of Zara jeans forms part of its new-in collection, and has details like a front zip fastening and mid-rise waist.

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A lightweight jacket is perhaps the most important thing you'll invest in this autumn, as it will take you all the way through to spring. This Zara iteration is particularly good because of its contrasting lapel collar in leather and black buttons.

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Striped trousers are a great all-around item to have in your wardrobe, particularly when it's a design that can be paired with a white t-shirt and ballet flats for an easy everyday look. This style from Zara features a cool asymmetric hem and side vents.

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I have a confession. I have Zara's kitten-heeled ankle boots in three different colours - now, seeing its new beige colourway, I might have to make that four. Its boots are made from 100% goat leather and are finished with a side zip fastening and pointed toe.

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If you're stuck on how to style a dress for winter, take cues from Zara, who wears its Cowl Neck Midi Dress with a pair of brown kitten heels and oversized sunglasses. The dress itself can be dressed up or down, with a simple swap of shoes.

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A blouse we're sure Sienna Miller would approve of, Zara's Blouse With Lace Trim has a boho-inspired look with its ruffle trims and all-over embroidery. It's also a good piece for this time of year as it's not overly hot, but also won't be too cool either.

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Butter yellow is the colour of the year, and just because it's changing seasons doesn't mean that you have to put the more traditionally summery coloured pieces in the wardrobe. This Zara cardigan proves that, in its sweet light yellow shade and with a round neck.

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If you're on the hunt for a pair of ballet pumps, but want a style that's more elevated than the average, Zara's Studded Mesh Ballerinas bring too cool elements together: mesh and silver studs.

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Even before the official start of autumn, two Zara suede jackets have already gone viral. While we wait for the restock of those designs, its Faux Suede Bomber Jacket caught my eye because of its tan design and volume hem.

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A cashmere and wool blend jumper for under £100 is a rare find, which is why this one makes the list. Available in dark grey, ecru and my personal favourite, a cobalt blue, the jumper features a round neck, long sleeves and ribbed trims.

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The trending top this summer might be more delicate than you think, and it's one you can definitely take into autumn too. This style from Zara is particularly chic, with a flattering V-neck and round neck.

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For any social events you have on the calendar this month, you're going to need a great dress. If you don't want to spend triple figures on it, Zara's Long Satin Dress is the style to go for. With a flattering cowl neck and A-line hem, finish the look with heels and a statement bag.

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Zara's crossover waist jeans are about as on-trend as it comes. With a flattering high-waist, five pockets and asymmetric front fastening, its Crossover Jeans add a statement edge to any simple look.

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Zara's Floral Beaded Print Dress is the perfect day-to-evening dress if you were to ask me. With a low back and adjustable crossover strap with bow, wear to a wedding or party with heels and clutch bag, or with platform sandals and a tote bag.
Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she's hooked), Gemma will likely be planning her next holiday (and what she's going to wear).