I frequently give myself the optical equivalent of repetition strain injury on Zara's website by attempting to scroll to the bottom of every clothing category, and then feel so headachy that ultimately my basket remains empty. While this is certainly no reason to call 111, it does beg a question...Is there a better way to shop Zara?
Actually, there is. An influencer account has sprung up - it already has 100,000 followers - that is designed to not only show you what to buy from Zara, but how to wear it. According to its bio, @zara.style.daily is all about 'daily inspo and new-in wish lists', as well as 'showcasing the best of Zara'. Sign. Us. Up.
It's great for seeing the clothes on real people in the wild, as opposed to on models, and also gives you an idea of which of the shop's trends will have milage this summer. Trend 1) tiny tops and baggy jeans (very '90s); trend 2) printed co-ords; trend 3) naked sandals.
And if you want to show off your recent purchases after hitting the shops IRL, all you have to do is follow the account and tag in your 'fit posts. What are you waiting for?