What’s Giving Tuesday And How Can We All Get Involved?

The true meaning of guilt-free shopping.

giving tuesday

by Natalie Hammond |

You’ve cleaned up in the sales, but your conscience is feeling a little - how should we put it? - deflated at the consumerism involved, plus you still haven’t chipped away enough at your present list. We’ve got two words for you: Giving Tuesday. Following up from Black Friday, and its similarly sale-happy cousin Cyber Monday, Giving Tuesday is where brands do exactly what it sounds like: give back, usually with a charitable donation. As well as shopping from brands that are doing good today, you can also just give back this Tuesday. As part of its two year partnership with homeless charity Crisis, Tesco Mobile is encouraging customers to buy a virtual Christmas (SIM) card. All the money raised will be used to help buy phones, devices and connectivity to reconnect guests benefiting from the services at Crisis with their friends and family over the festive period.


SHOP: The Best Buys For Giving Tuesday

Strathberry, Wool Cashmere Colour Block Cape, £495
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Strathberry's new cashmere collection, featuring luxurious hats, scarves, capes and blankets, launches today in conjunction with Giving Tuesday, with 10% of proceeds from all sales going to its charitable partner, Women For Women UK. With the weather truly turning icy, there's never been a better time to feel warm and fuzzy (inside and out).

Theory, Girl Up Unisex Tee, £80
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Theory has partnered with Girl Up, a leadership initiative founded by the United Nations Foundation, to create a special slogan tee for Giving Tuesday. The unisex design, available in white and black, costs £80, with a percentage going directly to Girl Up (up to $15,000).

Whistles, Colour Block Merino Jumper, £109
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For Giving Tuesday, Whistles will be splitting 10% of profits from online sales (after taxes and overheads) to its two charitable partners, Trekstock and Refuge.

LK Bennett, Jasmine Cream Sheepskin Scarf, £125
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LK Bennett is donating 10% of its gifting sales to Women For Women International.

The White Company, Double Cotton Pyjama Set With Bag, £80
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The White Company has everything one needs for a truly snuggly festive season, and today is donating £1 from every sale to Chrissie's White Heart Foundation, which will then be split equally between three charities, The Prince's Trust, Refuge and Place2Be.

Etsy, All The Beautiful Linen, Christmas Stocking, £38.67
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As well as supporting its community of businesses with #StandWithSmall messaging, Etsy will be donating $250,000 to aid sellers affected by recent natural disasters, and is matching community donations to the Etsy Disaster Relief Fund up to $50,000.

Just so you know, whilst we may receive a commission or other compensation from the links on this page, we never allow this to influence product selections.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us