According To The Experts, These Are The Items That Everyone Is Buying Right Now

Besides loo roll, that is.

what are people buying now

by Natalie Hammond |
Updated on

If someone had told you a month ago that you could work at home for the foreseeable, you might have had a celebratory glass of wine. The reality, it turns out, is slightly different. Whether it’s being separated from friends or left without childcare, things are probably going to get worse before they get better.

All this time spent at home in self-isolation has also got us wondering, on a lighter note, what on earth are people buying right now? Are they still spending money or are they conserving the coffers for a (fingers crossed) summer holiday?

According to Selfridges, which closed stores in London, Birmingham and Manchester this week, people are adding jumpers, jeans, socks and loungewear to baskets. There’s a run on Ganni’s cropped fuchsia cardigan - and classics like Bella Freud’s 1970 merino-wool knit.

ganni cardigan
Ganni, Knitted Cardigan, £220 ©Ganni

Ganni, Knitted Cardigan, £220

In terms of jeans, loose straight-leg styles, surely the most comfortable for sofa time, are flying off the shelves. Agolde’s Mr Loose pair, in faded black, is a best-seller and ditto Carhatt WIP’s Ruck pair that stops at the sweet spot above the ankle.

At, meanwhile, loungewear is doing big business. ‘I think people crave comfort while spending time at home, but still want to look and feel chic,’ says head of womenswear Liane Wiggins. ‘Cashmere, knitwear and luxurious leisurewear is a way of doing that,’ she says, citing brands like Extreme Cashmere, Toogood, Lauren Manoogian and Raey as particularly popular options.

Beauty products are also performing well, with Buly 1803 hand cream, Aesop rosehip lip cream and Le Labo’s Santal 33 body lotion selling fast at Selfridges.

sophie buhai scrunchie
Sophie Buhai, Elegant Silk-Satin Hair Scrunchie, £98

Sophie Buhai, Elegant Silk-Satin Hair Scrunchie, £98

Laugh all you want, but scrunchies are also proving popular at I love Sophie Buhai’s primrose yellow style and Ganni’s leopard spots. And ditto homewares like soft furnishings and scented candles as people are try to spruce up their living spaces to create a sanctuary from what's happening outside.

SHOP: What People Are Really Buying Right Now


SHOP: What People Are Really Buying Right Now

bella freud jumper1 of 11

Bella Freud, 1970 Merino-Wool Jumper, £325

carhartt wip jeans2 of 11

Carhartt WIP, Ruck Jeans, £100

agolde jeans3 of 11

Agolde, Mr Loose Mid-Rise Straight Leg Jeans, £230

ganni cardigan4 of 11

Ganni, Knitted Cardigan, £220

extreme cashmere jumper5 of 11

Extreme Cashmere, No 101 Jules Stretch-Cashmere Sweater, £540

extreme cashmere trousers6 of 11

Extreme Cashmere, No 104 Stretch-Cashmere Wide-Leg Trousers, £440

raey sweatshirt7 of 11

Raey, Oversized Recycled-Yarn Cotton-Blend Sweatshirt, £195

raey track pants8 of 11

Raey, Organic And Recycled-Yarn Cotton-Blend Track Pants, £195

sophie buhai scrunchie9 of 11

Sophie Buhai, Elegant Silk-Satin Hair Scrunchie, £98

ganni scrunchie10 of 11

Ganni, Leopard-Print Silk-Blend Satin Scrunchie, £20

l'objet scented candle11 of 11

L'Objet Jasmin D'Inde No 6 Scented Candle, £100

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