The Chic Girl’s Guide To Wearing Tomato Red With Ease

I blame Loewe for the influx of tomato red we’re seeing everywhere. It’s all over Instagram’s explore page, the colour of choice at press events, and running rampant in street style. This punchy shade has been dominating the fashion scene, and we can trace its rise to a few very deliberate moves.

In recent years, fashion has been flirting with food, evident in autumn’s hot chocolate craze, summer’s butter yellow and ‘sardine girl’ phases, and now, a fervid obsession with tomato red. Why? Food-inspired trends evoke nostalgia, indulgence, and a sense of fun. And who does it best? Designer brands like Jacquemus, Loewe and Moschino, who heavily lean into the playful and whimsical realism.

One thing's for certain, Loewe's tomato clutch planted the seed for the rise of red. What started as an internet meme about an heirloom tomato looking like it could be Loewe march, quickly turned into a fully fledged accessory. And this year's Loewe’s Paula’s Ibiza collection continued the theme, with standout pieces including a knitted crochet tomato hat and a tomato vine bag charm - both helping to further cultivate a sartorial tomato garden.

Yes, people have always worn red, but the new crop feels different: it’s less classic evening glamour and more playful. Take the autumn/winter '25 runways, where brands like Pradaand Balenciaga pushed red hot looks, from oversized outerwear to maxi skirts. And on the high street, COS, H&M, and Mango all have dropped tomato-toned pieces this month alone, making tapping into the trend child's play.

So, how do you wear tomato red without it feeling all-too much? As with most things in life, the devil's in the detail. Pair striking red hues with more pared back silhouettes. Or, let one item be the focal point while keeping the rest of the look understated. I’ve seen red on red look incredibly chic (think Sofia Richie), when the textures and tones are intentionally matched - satin on satin, or a matte wool coat with a slightly darker leather boot. Remember: not all reds are the same. Choose a shade that complements your skin tone and note that even a subtle tweak can make a world of difference. To ease into the trend you can start with pops of red in your accessories. A structured red bag can add spice to a neutral look, red slingbacks can make denim feel intentional, and even a slick of red lipstick can nod to the trend without shouting. Scroll to shop our favourite tomato red pieces online.

Shop: Tomato red pieces

Renee Washington, Grazia's digital fashion and beauty writer, lives online. With a penchant for wispy lashes and streetwear, she writes about the worlds of fashion and beauty from the viewpoint of the modern fashion girlie..

Main image credit: @kyliejenner @mollymae @traceeellisross @sophiemoulds