There’s just something about new shoes. It’s hard to pinpoint why they’re such an exciting prospect; perhaps it’s because they’re much easier to buy than clothes and without the emotional baggage that can come with trying something on. No, shoes are simple. They do what they say they’re going to do, and they’ll never make you feel badly about yourself. The only problem could be that, given we’re now in the midst of boots season, it can be expensive to replenish your shoe collection to stay ahead of the trends. That is, unless you’ve heard of Deichmann.
For a label that’s over 100 years old, Deichmann is still relatively under-the-radar here in the UK, despite the fact it has 120 stores nationwide. This is excellent news because, unlike some of its high street counterparts, it means you can find the season’s hottest new trends without having to buy a pair of shoes you know every other person on the street will be wearing.
Instead, you can enjoy a fuss-free shopping experience, perusing everything from chunky chain-embellished ankle boots (which will make the old combo of jeans and a jumper look entirely fresh) to patent white block heels that will transform midi dresses and tights. The best news of all? Despite looking as if they might be accompanied with a four figure price tag, these boots are actually less than £50.
BLACK CHAIN DETAIL CHUNKY CHELSEA BOOTS £49.99
And there’s more where that came from, too. You can find monogram styles, fur-lined booties and two-tone Chelsea boots. Aside from these wear-everywhere shoes, there’s even bow-adorned heels that look as if they’re fresh from the catwalk for £27.99, glossy heeled loafers to channel those Dark Academia vibes and even a wedding collection full of some of the most elegant bridal shoes for less than £30.
WHITE PATENT SQUARE TOE SOCK BOOT £39.99
In short, Deichmann has shoes for every aspect of your life, whatever you’re doing. For autumn/winter, the brand has recruited British model and actor Hannah Britland, best known for her roles in Skins, Lovesick and Fresh Meat, who shows off some of the most brilliant boots of the season with aplomb.
BLACK POINTED TOE BOW STILETTO HIGH HEEL £27.99
Just be ready for friends to ask you to share your new shoe secret. Depending on how benevolent you’re feeling, you may or may not want to tell them that your designer-looking shoes are, in fact, from Deichmann. Or maybe it will remain your best-kept secret.