The Italian Children’s Brand That Every Little One Should Be Running Around In This Summer

Introducing the Primigi Summer 2022 kids' footwear collection.

Introducing the Primigi Summer 2022 Kids Footwear Collection

by Grazia |

Summer is on its way! And if you have little ones, you’re probably already planning how to keep them busy in the holidays, from family get-togethers and sports camps to play dates, farm parks and playground trips. Maybe you’re jetting off somewhere lovely, or have a staycation booked. While a bursting calendar might make you feel more like your children’s social secretary or PA, you’ll be glad you got organised.

And with so many different activities and occasions, your next role might just be your favourite…. Personal Stylist!

One thing is certain, your little darlings will have grown out of last year's summer wardrobe and, most definitely, their shoes! And while shoe shopping for yourself is heavenly, shoe shopping for your small people can often be a nightmare – but not anymore!

Lucky for you, kitting the kids out this summer will be a breeze, thanks to the arrival of one of Italy’s most desirable and design conscious children’s footwear brands – Primigi.

Let’s face it, kids’ shoes do come with added adorability. And with so many fashion choices, our offspring have a way better shoe collection than we ever did. Our smalls were born Insta ready!

Introducing the Primigi Summer 2022 Kids Footwear Collection

From little ones taking their first steps to the most fashion-forward teens, Primigi have their little piggies covered, and rather stylishly, too – that’s the Italian flair! They definitely design for kids, but you can tell they also understand parents, which should be no wonder after 40 years in the industry.

You’ll find that Primigi’s footwear collections are well made, practical and protective – all the sensible stuff we grown-ups like. Happily, they look sensational, too, and come in an enormous number of styles and concepts. Choose from trainers with everything from bright brushstrokes of zingy colour, messages and imagery, to more subtle shades and even a bit of bling for the girls. Comfort is a given with a choice of Velcro, elastic, zips or straps – just pick the one that works best for your little ball of energy! Their sandals are gorgeous, too, coming in a range of designs, from summer hues to nautical tones. There’s even butterflies and bows, dinosaurs, and funky graffiti. Just allow for extended ‘choosing’ time!

And thanks to a collaboration with GOR-TEX, some Primigi ranges have a breathable waterproof membrane, so a bit of rain won’t stop play, and hot feet get to breathe. Primigi also teamed up with Michelin to create soles with extra grip, making them super safe for little runners. The list of clever technologies goes on. Sneakers with shock absorbers? Yep!

Introducing the Primigi Summer 2022 Kids Footwear Collection

Hygienic removable insoles? Nickel free accessories to avoid allergies? Chrome-free leather lining? Yep, yep and yep! They really do want your kids to have comfy feet. After all, when you’re little, every day promises to be an extraordinary adventure!

Most recently they launched a brand-new, sustainable collection called Primigi For Change! And we thought those first little walking shoes couldn’t be any cuter – well now their credentials are environmentally conscious, too!

Then there’s the super school range. But first let’s enjoy (survive) the summer holidays. Hey, even if you’ve not fully planned the children’s itinerary, at least you have a new go-to footwear label.

And although Primigi can’t guarantee us a summer of Italian sunshine, they can ensure that our kids will have happy feet, look super stylish, and be even more gorgeous than usual!

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