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Meet the £30 Primark coat with a mega waiting list

Say hello to Primark's bestselling coat, £30 © Primark £30

(Incidentally, Google says this is the week to buy your AW18 cover up)

There’s nothing quite like a top coat to fast-track you into autumn, particularly when it comes with an equally appealing price tag…

Props to Primark then - who dropped their hero check style into store this week - and in doing so have created something of a fashion frenzy.

Spotted wrapped around expert fashion editors, social media stars and professional clothes horses alike, the coat in question now boasts a weighty waiting list too – just to ramp up the drama further.

The checked coat has legions of fans on Instagram © Primark coat £30

At £30, it is ideal fashion fodder for anyone looking to dip their toe into autumn, but who can’t quite commit to splashing out on high-end, yet. Primark are calling it their ‘trans-seasonal style’ - which is just as well as it’ll have likely sold out come October.

It's light-weight enough to worn layered over a sweater in the morning, then draped over your arm come lunchtime when we get the inevitable ‘s-winter’ sweats start) plus, the ¾ length works with: skirts / midi dresses / cropped trousers / long trousers / really ALL the clothes.

But perhaps BEST of all, Primark's hero buy comes in a deliciously OTM colour palette - think merlot red, tan and chocolate - which means it’ll compliment approximately 93.1% ofallbuys currently available on the high street. I

It's fool-proof. Simply accessorise with new (of course) autumn boots, then add autumn leaves as standard.

The jury may still be out over wearing tights in September - but if you’re looking to update your everyday wardrobe in one easy step? Go check, mate (sorry, we couldn’t not).