It's fair to say the lingerie market has undergone transformative change in the last decade. Thanks to labels like Savage x Fenty and Skims, there has been a shift from underwear created with the male gaze in mind to lingerie designed for women, often by women. While such brands offer brilliant problem-solving underwear and shapewear, it can still be tricky to find really beautiful lingerie that will last. Tricky, that is, if you're not familiar with Scarlett Gasque, the London-based label that, until now, we thought was our best-kept secret. Then, we spotted Selena Gomez wearing it in her latest music video.
Founded by Chloé Rogers, a Central Saint Martins graduate fascinated by traditional corsetry, Scarlett Gasque is a celebration of lingerie as a tool to make women feel truly fantastic. With an aesthetic rooted in the glamour of the 1940s, '50s and '60s – think Rita Hayworth, Josephine Baker and Elizabeth Taylor – this is underwear to make you feel sexy, sure, but on your terms. No wonder, then, that Selena Gomez (with her stylist, Erin Walsh) chose the Dorothy Bra to wear in the video for Sunset Blvd, her new single with Benny Blanco, her real-life fiancé.
One of Scarlett Gasque's signature pieces, the bra is, in many ways, an ideal example of why the brand has quietly amassed a loyal following among women with all kinds of personal styles. The luxury craftsmanship is matched by the beautiful fabrics, which are both comfortable and sensual. It offers great support but is also, thanks to lace and tulle details, simply something beautiful to wear under everything from plain T-shirts to LBDs.
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As seen on Selena Gomez, this bra is practical enough to wear every day but will make you feel your very best.
There are matching pieces, too, if you want to invest in a full set. There are also incredible corsets, which are too good not to be worn as tops in their own right with jeans, as well as some truly exquisite robes which really will make you feel like Elizabeth Taylor, even if you're just lounging around your own home.
To find technical, beautiful pieces made with such skill and care as this often means there's an eye-watering price tag. While Scarlett Gasque's pieces are certainly more of an investment than, say, high street underwear that you'll eventually throw away, this lingerie is designed to be cherished and kept forever – and they're less expensive than some of their designer counterparts.
Rogers says that Scarlett Gasque is 'all about celebrating formidable women', and we couldn't think of a better brand ethos if we tried.
Shop: The Best Scarlett Gasque Pieces To Buy Now
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The prettiest bralette you'll find, this is cut from soft breathable lace woven with romantic florals. The shoulder straps are crafted from silk, giving you extra comfort.
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Handcrafted in the UK, this beautiful robe is made of 100% silk and French lace. It exudes old Hollywood glamour and will always make you feel special, no matter when you put it on.
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Technically a pyjama top, you'll want to wear this under oversized blazers with tailored trousers for an elegant evening outfit.
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Like the matching top, these trousers are designed as nightwear but, given how glorious they are, you'll find yourself wanting to wear them out of the house. Embrace the full PJ look with the matching top – just pair with heels and gold jewellery – but, if that's too full-on for you, try these trousers with more structured pieces like a crisp white shirt and tailored jacket.
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This shimmering slip dress would be perfect if you're looking for bridal lingerie but, as it's in light gold, it's not just for weddings. You could embrace the naked dress trend and wear under an oversized jacket if you're really feeling bold.
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We've spotted influencers wearing this corset with high waisted jeans and skirts, which makes sense – it's so lovely, you'll want to wear it with your everyday outfits. Now on sale, it features fine lemon embroidery, strings of pearls and is crafted from silk.
Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.