FIRST LOOK: Romeo Beckham Is Back For Burberry's Christmas Campaign
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Romeo Beckham became a campaign star when Burberry snapped him up for Spring Summer 2013and the world cooed as Cara Delevingne and Edie Campbell were sidelined by his dimpled cheeks. Soon enough, Victoria and David's son was being hailed as a fashion darling and winning the admiration of none other than Karl Lagerfeld.
Now Romeo is back in his dapper trench for the Brit brand's Christmas celebrations and we can bring you a first look at the campaign. This is Burberry's first ever big festive ad and mini-Becks makes it all the more magical, looking snug wrapped in a check scarf with a quiff that's quiffier than ever.
Hannah Dodds stars alongside Romeo in the Christmas campaign [Burberry]
And there's an adorable film too. ‘From London with Love’ shows Romeo delivering the gift of love to a gorgeous young couple, played by new British models and dancers Hannah Dodds and Anders Hayward. He goes on a journey of 'wonder, romance and festive enchantment' through the snowy streets of London and over 50 dancers make cameos too, giving a whimsical performance inspired by the golden age of cinematic musicals. Romeo also shows off some impressive foot skills along the way. Like father like son?
Of course, Burberry's signatures are firmly in place, including the Heritage trench coat, cashmere scarf and some divine women’s eveningwear reminiscent of the frothy gown Suki Waterhouse wore to the Met Ball in May. We also get a sneak preview of the new Burberry Beauty collection - and it's super-sumptuous.
Romeo Beckham with David, Victoria and Christopher Bailey at the launch of the Burberry festive campaign [Getty]
As ever, music is a vital ingredient of the Becks x Burbs campaign and this time, the track was specially written and recorded by British musician Ed Harcourt. ‘The Way That I Live’ will be available for pre-order through iTunes as of tomorrow (4th November) but for tonight, at Burberry's Regent Street store, Ed treated us to an exclusive performance of the track, watched on by the fash pack as well as VB, David and Romeo themselves. Cue a stampede to get the perfect Instagram snap.
'This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people,' says Christopher Bailey, Burberry Chief Creative and Chief Executive Officer. 'It continues to be an utter joy working with Romeo – he has charm, style and great energy! I’m delighted that he’s the lead role in our festive campaign.' As are we!
Watch the full film below...
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