Rich Dogs Of Instagram: ‘We Only Wear Chewy Vuitton, Darling!’

They’re the bitches with Bentleys who dress head to paw in Chewy Vuitton. Meet the Rich Dogs of Instagram; the multi-carat canines bringing a whole new meaning to the term ‘doggy style’.

Following in the footsteps of their privileged owners - the now infamous stars of the Rich Kids of Instagram Tumblr - the puppy one per cent took the internet by storm last week.

In just a few days, these pedigree chums attracted thousands of followers and worldwide attention - and it’s not hard to see why. Whilst regular old dogs are loyally fetching sticks and rolling in the mud (yawn), these plush puppies, draped in diamond collars and a Rolex on each paw, are taking ‘equestrian lessons’ and literally rolling in cold, hard cash.

More Mile High Hounds than Puppy Pound, they're eschewing walkies for private jets, and are no stranger to regular pedis to get their paws ready for their Pucci heels (what else?). They even shop at Chanel.

The account was created by US writer Kaylin Pound, who said last week that the extravagance of the Rich Kids of Instagram inspired her to curate the world's top dogs.

‘Seeing all of that frivolously spent money [on Rich Kids of Instagram] made me feel like I needed to do something to make the world a better place,’ she said, last week. ‘Therefore, I did the most logical thing I could think of: I set out to find the most badass dogs on the planet and put them all on one hilarious Instagram account for your viewing pleasure.’

And though it might be the trust fund pups who are swagging their tails all over your Insta, it’s their ludicrously indulgent owners that we should be asking: ‘are you fur real?’ We’re not sure just how much a pup-sized Porsche might set you back, but we’re guessing it's significantly more than a standard doggie treat.

It really is a dog’s life…