Millennial pink, it’s time to step to one side because there’s a new tone trending in town: lovely lilac.
Declared by Pantone as 2018’s Colour of the Year, ultraviolet is set to be absolutely everywhere this season. A shade beloved by mystics and royals alike – check out HRH The Queen Elizabeth II who often represents in purple tones for the latter – Executive Director of the Pantone Colour institute, Leatrice Eiseman writes that the colour, “takes our awareness and potential to a higher level…Ultra Violet lights the way of what is yet to come.’
Magical spiritual superpowers aside, it’s remarkably versatile; working equally well as a slouchy oversized streetwear a la the hoodie from London fashion’s current darling Martine Rose, or in the form of a cropped 00s-looking t-shirt from Acne. It can also be translated into something altogether more evening like the dazling lilac dress from vintage loving label The Vampire’s Wife, or Christopher Kane’s super-shiny pleated lame midi-skirt.
And because The Devil Wears Prada didn’t get absolutely everything wrong (just most things) head to YouTube and replay Miranda Priestly’s famous Cerulean Blue speech. Merely replace blue with the colour purple and bask in the money-saving knowledge that, thanks to incredibly fast fashion, the trend has already trickled its way down to the high street with Zara and its big sister brand Mango both flooded with lilacs.
If you’re a bit too nervous to go for a full on purple look, try dipping a toe in the trend with soft suede shoes from the likes of cult footwear brand Dorateymur. While makeup maestros Mac have released a perfectly purple makeup kit with Nicola Formichetti’s lifestyle brand Nicopanda.
Whichever way you wear it, one thing’s for certain: the future’s bright, the future is purple.
Shop our purple picks for S/S'18 in the gallery below...
Logo-print oversized hooded cotton sweatshirt by Martine Rose, £365
Launching her eponymous label in 2007, Martine Rose's star shows no sign of being on the wane. Celebrate raw London talent by splashing her name across your chest with this perfectly oversized hoodie.