20 Pieces That Prove Lilac Is The New Millennial Pink

Lilac Street Style

by Miriam Bouteba |
Updated on

Millennial pink, it’s time to step to one side because there’s a new tone trending in town: lovely lilac.

Declared by Pantone as 2018’s Colour of the Year, ultraviolet is set to be absolutely everywhere this season. A shade beloved by mystics and royals alike – check out HRH The Queen Elizabeth II who often represents in purple tones for the latter – Executive Director of the Pantone Colour institute, Leatrice Eiseman writes that the colour, “takes our awareness and potential to a higher level…Ultra Violet lights the way of what is yet to come.’

Magical spiritual superpowers aside, it’s remarkably versatile; working equally well as a slouchy oversized streetwear a la the hoodie from London fashion’s current darling Martine Rose, or in the form of a cropped 00s-looking t-shirt from Acne. It can also be translated into something altogether more evening like the dazling lilac dress from vintage loving label The Vampire’s Wife, or Christopher Kane’s super-shiny pleated lame midi-skirt.

And because The Devil Wears Prada didn’t get absolutely everything wrong (just most things) head to YouTube and replay Miranda Priestly’s famous Cerulean Blue speech. Merely replace blue with the colour purple and bask in the money-saving knowledge that, thanks to incredibly fast fashion, the trend has already trickled its way down to the high street with Zara and its big sister brand Mango both flooded with lilacs.

If you’re a bit too nervous to go for a full on purple look, try dipping a toe in the trend with soft suede shoes from the likes of cult footwear brand Dorateymur. While makeup maestros Mac have released a perfectly purple makeup kit with Nicola Formichetti’s lifestyle brand Nicopanda.

Whichever way you wear it, one thing’s for certain: the future’s bright, the future is purple.

Shop our purple picks for S/S'18 in the gallery below...


Purple SS18 - Grazia

Martine Rose Jumper1 of 20

Logo-print oversized hooded cotton sweatshirt by Martine Rose, £365

Launching her eponymous label in 2007, Martine Rose's star shows no sign of being on the wane. Celebrate raw London talent by splashing her name across your chest with this perfectly oversized hoodie.

Sies Marjan Dress2 of 20

Vivki twisted two-tone dress by Sies Marjan, £1130

The brains behind Sies Marjan, Bahrain-born designer Sander Lak, has a knack for taking sickly sorbet shades and spinning them into something super sophisticated, like this dreamy dress.

Saks Potts Jacket3 of 20

Dorthe shearling-trimmed leather jacket by Saks Potts, £765

Similarly maximalist in their approach, designer-duo Saks Potts are a highlight of Copenhagen Fashion Week alongside Grazia favourites, Ganni.

Zara Polo Shirt4 of 20

Asymmetric Polo Shirt by Zara, £39.99

Clean lines and an unfussy silhouette, this top is a classic Zara spin on ladylike lilac.

M.i.h jeans5 of 20

Caron high-rise wide-leg cropped jeans by M.i.h Jeans, £215

With their super-flattering high waist and cropped ankle, these jeans have more than a touch of off-duty Betty Draper about them.

Dorateymur Loafers6 of 20

Lilac Suede Harput II 25 Loafers by Dorateymur, £330

Blue suede shoes are so over, Elvis. This season it's all about soft shades of lilac suede, especially when they're by fash-pack faves Dorateymur .

Christopher Kane Skirt7 of 20

DNA pleated silk-blend lamé midi skirt by Christopher Kane, £845

Team with a sweatshirt to take this skirt from dancefloor all the way through to brunch the next day.

Joseph knit top8 of 20

Pointelle-knit top by Joseph, £115

'Summer knit' might sound like an oxymoron but this lovely lilac number from Joseph will convince you of their sartorial powers.

Mango earrings9 of 20

Stone bead earrings by Mango, £15.99

Mixed material earrings are big news this season, get them in lilac and tackle two trends at once.

Sandro sweater10 of 20

Wool sweater with lettering on the back by Sandro, £239

This punchy purple sweater comes complete with '50s-esque font scrawled across the back. Happy days, indeed.

Topshop sunglasses11 of 20

Handmade Premium Acetate Kitten Club Sunglasses by Topshop, £40

Pick up some purple in one of the most universally flattering shapes for sunnies.

Paper London Swimsuit12 of 20

Maldives Swimsuit by Paper London, £195

Swimsuits are set to completely lap bikinis as this season's swimwear of choice, pick up a purple one to really flaunt your sartorial clout.

Mulberry handbag13 of 20

Darley grained leather wallet-on-chain by Mulberry, £550

With space for a phone, lipstick and not a lot else, this cute bag will stop you from schlepping everything but the kitchen sink around with you.

The Vampire's Wife dress14 of 20

Lilac Metallic Chiffon Mini Festival Dress by The Vampire's Wife, £875

This superlatively pretty dress from The Vampire's Wife is the kind of thing that you'll pass down the generations to your granddaughter's granddaughter. Presuming she has good taste, that is.

Mac Ful Face Kit15 of 20

Preppy Panda Full Face Kit by Mac x Nicopanda, £35

Mac are back with another killer collaboration. This one, with Japanese Italian designer Nicola Formichetti's lifestyle brand Nicopanda has packaging as pretty as the makeup within.

Pushbutton dress16 of 20

Gathered Silk Midi Dress by Pushbutton, £595

Deceptively versatile, this dress looks just as good over jeans as it does on its own.

Kurt Geiger Mules17 of 20

Aubrey cross-strap and metallic-heeled leather mules by Kurt Geiger, £129

These disco ready sandals are a smart way to elevate your favourite scruffy jeans and t-shirt combo.

Marks and Spencer Jumper18 of 20

Checked Round Neck Half Sleeve Jumper by Marks & Spencer, £29.50

Gingham and lilac, good ol' M&S have hit the nail on the sartorial head with this sweet summer sweater.

H&M socks19 of 20

Airy Socks by H&M, £6.99

Ease your way into the lilac trend with this pair of perfectly purple sheer socks.

Acne Studios Cropped T-shirt20 of 20

Logo Print Boxy Cropped T Shirt by Acne Studios, £150

The rose end of the lilac spectrum, this cropped T-shirt from Scandi label Acne is the perfect shape to tuck into high-waisted jeans.

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