As someone with a healthy TikTok addiction and close proximity to an arsenal of beauty editors, I've dabbled in far too many skincare trends over the years. The result? A cluttered beauty cabinet with half used products and a 10-step skincare routine I'm often too lazy to actually complete. While the obvious solution lies in a simplified skincare routine, that's easier said than done when a new viral product claiming to be your new holy grail emerges every week. Enter your solution: Noli. The London-based beauty and skincare platform that tells you exactly what products you need depending on your skin concerns.
Standing right where beauty and tech meet, Noli offers a surprisingly easy answer to most complicated skincare woes. So how exactly does it work? Well, I put it to the test to find out. To start with, I took the brief skin analysis survey before scanning my face with the website's AI-backed photo tool. After selecting my main skin concerns (like dark circles and hyperpigmentation), the website built me a curated beauty DNA profile listing my skin type, sensitivity and key concerns to deliver a skincare routine guaranteed to work wonders. For example, my routine targeted dark circles and fine lines under my eyes with Kiehl's midnight recovery eye serum, CeraVe's skin renewing eye cream and La Roche-Posay's Mela B3 SPF30 moisturiser. Each product came with multiple alternatives and stuck to my preferred price range. Having struggled with an array of eye creams over the last year, I was surprised at how well this routine worked for me.
As well as providing the perfect data-backed skincare regime, Noli is also evidently a dab hand at recommending beauty editor-approved brands and products that are surprisingly affordable, too. But that's not all. Noli also offers discounts of up to 30% on recommended routines, which means you can get your hands on cult favourites from brands such as SkinCeuticals, Vichy, La Roche-Posay, and Lancôme for much less than retail price.
Whether you're after a streamlined skincare routine (like me), or looking to confirm that a trending product won't leave your skin dry and splotchy, Noli takes the guesswork out of it. Proving the best skincare doesn’t have to be complicated or expensive, it decodes the seemingly endless world of beauty and skincare launches for recommendations your skin and wallet will appreciate. We've also tapped our arsenal of beauty writers to pick the best products on Noli's list to help you get started no matter your skin concern.
Shop: The Best Skincare Products On Noli
Perfect for dry to vey dry skin
25% off
noli.com
Ideal for lasting hydration, Vichy's 100h rich cream has been all over my algorithm lately. A cocktail of hyaluronic acid, mineral-rich volcanic water, vitamins E and B3 and squalane locks moisture in to the skin for up to 100 hours whilst strengthening and protecting the skin barrier resulting in a glowing, healthy looking complexion.
Perfect non-greasy high factor SPF
33% off
noli.com
Who said SPF has to cost a lot? This daily use, lightweight SPF50 fluid works not only to protect the skin from sun damage but thanks to vitamin C-enriched formula, will reduce the appearance of dark spots and even the skin tone.
Perfect for improving signs of ageing
50% off
noli.com
Target those fine lines while also boosting radiance with this multi-tasking hero. Made with an innovative dual pump dispenser with one side containing collagen-boosting peptides for smoothing and firming and the other containing vitamins B3 and C for radiance and an even skin tone, this serum is a must-have in your night routine if you're looking to improve the signs of ageing without compromising on nourishing the skin.
Perfect for blemish-prone skin
20% off
noli.com
Unfortunately for many of us, acne and blemishes have lasted long beyond their promised pubescent stage. This lightweight serum makes tackling those pesky post pimple marks thanks to powerhouse ingredients such as glycolic acid and niacinamide which offer gentle daily exfoliation to reduce the appearance of spots and post-acne marks, while addressing fine lines and early wrinkles, all in one step.
Hitanshi Kamdar is a senior commerce writer for Grazia. Hitanshi is always on the hunt for the latest trends, emerging designers and the internet’s most bizarre style discourse. When not writing, she can be found IDing outfits during Netflix binges and shopping for the latest It-girl shoe trends.