5 Cult Swimwear Labels The Insta-Set Love (And You Will Too)

5 Cult Swimwear Labels The Insta-Set Love

swim

by Hayley Spencer |
Published on
[Instagram]
[Instagram]

The perfect swimsuit or two piece is the holy grail of holiday shopping. But thanks to some inspiration from the A-list and blogger set, we've got your beach wardrobe covered. Here are the five labels we're loving this summer. Plus they've got the seal of approval from the likes of Beyonce, Kylie Jenner and The Blonde Salad blogger, Chiara Ferragni. (Bonus: they'll make for your most Instagrammable holiday snaps yet.)

1. Marysia Swim

[Instagram]

**The lowdown: **Ballet dancer Maria Dobrzanska Reeves’ recently launched label is made up of chic, flattering cuts with a nod to the 50s.

**Fans: **Bloggers including Chiara Ferragni of The Blonde Salad and Danielle Bronstein of We Wore What are early adopters.

Best for: Petites. This season's scalloped bow shaped tops and halters are a flattering match for small busts.

Shop at: Salt, from £152.

2. Mara Hoffman

[Instagram/MaraHoffman/Matches]

The lowdown: Mara Hoffman launched her eponymous label way back in 2000, and with their bold tribal and tropical prints and flattering cuts, her luxe swimwear has become a favourite with the star set.

Fans: Beyonce, Jaime King, Vanessa Hudgens, to name just a few.

Best for: As well as being plenty racy with their string and cutout details, Mara Hoffman's colourful swim sets are also structured and supportive - a winner for anyone who likes to stand out by the beach.

Shop at: Matches, from £98

3. KIINI Swim

[Instagram/KIINISwim]

The lowdown: The blogger set went mad for this surfer girl swim label last year and it’s still looking every inch as cool this summer.

Fans include: Behati Prinsloo, Julia Restoin Roitfeld, as well as blogger Pandora Sykes, over on this side of the pond.

Best for: Girls who love boho with a practical touch. These colourful two pieces look just as good from behind - thanks to the cool crochet design. They've also got good support for bustier girls: NB. the sizeable but intricate straps.

4. Filles A Papa

[Instagram/ChiaraFerragni/FillesAPapa]

The lowdown: Designed by sister duo Carol and Sarah, this streetwear-inspired label is big on slogans and sporty silhouttes.

Fans: Rita Ora and The Blonde Salad blogger, Chiara Ferragni.

Best for: It's simple triangle bikinis and one pieces with kitsch prints are great for sporty frames and for anyone whose beachwear mantra is 'the bolder the better.'

Shop at: The Outnet, from £104.

5. L-Space

[Instagram/KylieJennerLSpaceSwim]

**The lowdown: **Monica Wise takes inspiration from her travels for this surf meets chic label. Her designs are made in California. Think sporty silhouttes with a touch of sass from fringing, cutouts and criss-cross straps.

**Fans: **Kylie Jenner.

**Best for: **Girls who like classics with a twist. They're no-go for tanners though - stick to the faux glow to avoid nightmare strap marks!

**Shop at: **FreePeople, from £58.

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