In a saturated market, it can be difficult for fashion brands to offer something that feels distinctly different. We're spoilt for choice in all areas of our lives, so how do we even begin to choose clothes which make us feel the way we want them to, while acknowledging the need to shop in a more mindful way? Nanushka is one brand making that extremely easy for us all, creating beautiful pieces made from carefully-chosen fabrics and materials with low-impact credentials. With a strong focus on the craft which goes into making these clothes, the end result is one to be cherished forever.
This has never been so explicit as for spring/summer 2024. When I say this collection will remind you how to treasure your clothes, I really mean it. From boxy jackets made from the brand's signature vegan leather – a formula called OKOBOR™ that's a trademark exclusive for the brand – to crisp satin maxi dresses to show-stopping fringed details, each and every piece is instilled with a sense of worth, reinforcing the value of cloth and how it can add joy to our everyday lives.
There's certainly a nod to fashion's current proclivity for anything Western, which is fused with Nanushka's rural Hungarian spirit. A strong sense of nostalgia permeates the collection, raising ideas about circularity and the process of using elements from history to make something entirely new. That's exactly what Nanushka has done this season – taken familiar tropes but transformed them into something which feels entirely contemporary. A tailored jacket, for example, is cut from silk viscose tweed and given a boxy, slightly oversized fit, while regenerated OKOBOR™ alt-leather shorts come complete with floor-sweeping fringe detail.
Another of the most satisfying aspects of Nanushka's collection is its versatility. These clothes carefully straddle the balance between everyday and occasion wear, making them easily adaptable to any event. With a wardrobe full of Nanushka (that's the dream) you'll never need to worry about being under – or indeed over – dressed again.
Sandra Sándor, who founded the brand in Budapest in 2005, said: 'Nanushka's purpose is to redefine luxury, responsibly and authentically, by innovation through craft, instilling function in beauty.' She's managed to achieve that and then some, creating a label which celebrates true craftsmanship, facilitating – and celebrating – the idea of true personal style.
Shop: The Best Pieces From Nanushka's Spring/Summer 2024 Collection
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Crafted from Nanushka's signature vegan leather-substitute, this boxy fit blazer will go with everything you own (practically) and add a stylish silhouette to even the simplest of outfits.
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Ideal for summer days, wear under a denim jacket with flat sandals for an easy outfit.
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Crafted from the most luxurious silk viscose, this is a truly luxurious piece you'll want to wear with everything. With a slightly oversized boxy fit, transform jeans and a white tee or use as your go-to occasion jacket.
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Add these to the matching jacket for a real show-stopper of an outfit that will make for a contemporary alternative to a dress.
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Tank tops are still going strong and this one is a luxe iteration of a classic staple.
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For any more formal event you have in your diary this year, you won't find a better choice than this dress. It fluidly skims the body, making for a flattering and comfortable fit.
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Made of soft, breathable fabric, this piece will make you rethink the humble T-shirt in every which way. It feels lighter than air and will look super chic tucked into high waisted trousers.
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Layering is even easier with this tailored vest. The belt is removable, there are flap pockets and it's a chic alternative to your classic blazer. It's also the ideal outer layer for spring, when the weather still isn't in heatwave territory.
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Nanushka's bags are every bit as beautiful as its clothes and this origami tote is practically a work of art. Not only will it carry far more than just your essentials, it also folds completely flat, meaning you can stash it in your suitcase when travelling and not worry about extra space.