M&S Sells Two Pairs Of Knickers Every Single Second – Here’s Why

I’ve come to the conclusion that, for something I wear every single day, I do not give enough consideration to my underwear. Fear not – I’m not about to launch into an intimate account of the contents of my knicker drawer, but I do want to remind everyone of the brilliance of M&S undies. I say this as a die-hard M&S fan, sure, but also one who has been largely unfaithful of late, choosing underwear from seemingly sexier brands. I’m not too proud to admit that was a foolhardy decision because if there’s one thing I’ve discovered in the last year (and I hope there has been at least one thing. Self improvement and all that) it’s that you really can’t beat a pair of M&S knickers.

Clearly, I’m not the only person who has discovered this fact. M&S sells over 60 million pairs of knickers every year, which equates to about two every second. In terms of sales, the summer is the most fruitful season, with M&S reporting a peak in knicker sales from from May through to August. While I knew that the high street shop had a loyal and unwavering fan base, that’s an impressive amount of knickers. Interestingly, one of the current best-selling styles is actually the latest addition to the lingerie collection – the Miami. It’s a high-rise style, designed to make your legs look longer, which has become a huge trend across both underwear and swimwear in the last couple of years. Available in lace, bright colours, animal print, and plain styles, it’s also only £6.

There is, obviously, a wealth of options to choose from, including full briefs, thongs and French knickers, all available from sizes 6-28, making it one of the more inclusive options on the high street. There has also been a slight shift recently in the images M&S is using to promote its underwear, with the brand posting some lovely images to Instagram of a mid-size model. While that doesn’t sound particularly groundbreaking, it feels genuinely refreshing to see the representation of a woman’s body that differs from the usual, super-slim bodies we’re all so used to seeing.

The bras are similarly brilliant, and it would be remiss of me not to mention M&S’ bralets. I was first alerted to their excellence by my friend Tory, who said that she, like me, would never normally have considered something with so little support. What she – and in turn, I – discovered was that the bralets are surprisingly supportive and exponentially more comfortable than anything underwired or more structured. Again, they’re very affordable, with some on offer for less than £10.

It may have taken a while, but I finally realised the power of a great pair of knickers. More than that, I realised that the best of them all come from M&S. My mum would be proud.

SHOP: M&S' Best-Selling Miami Knickers And Bralets